Research On Strategic Transformation Of Private Education Institutions

As an important part of China's education,the sustained and healthy development of the private education industry is related to the realization of the great goal of China's human resources and the development of China's economy.After entering the new century,China's private education industry is flourishing,the overall scale is expanding,the degree of intensification of the market continues is increasing,the industry brand has been highlighted.But at the same time,the development of private education institutions is facing many problems and challenges.As a result of the industry access threshold is low,the particularity of the lucrative attracts many investors to invest in education and training industry,resulting in a number of training institutions do not understand the education market.These private education institutions blindly follow the trend to imitate each other,resulting in frequent business uneven in quality,market management chaos and vicious competition phenomenon.Facing the impact of the internal and external environment,the development and strategic transformation of private educational institutions should be along how brand the management direction,what are the key growth factors to play a role in promoting the growth and internal mechanism of the strategic transformation of what has become a realistic subject in the private education sector.In short,the industry has reached a critical stage of enterprise strategic transformation and the realization of the upgrade is imminent.Aiming to take the corporate strategic transformation as the main line,the paper uses exploratory single case study approach,analyzes influential factors of corporate strategic transformation in different growing stages and evolution path,and builds enterprise strategic transformation&evolution model taking TAL Education Group as a case sample.Research shows that at different growing stages of companies,there is a difference between internal and external environment which influence the strategic transformation of the enterprise.Corporate strategic transformation also follows a certain evolution path,which is the selection model of the strategic transformation,the implementation process of the strategic transformation and the results-oriented strategic transformation constituted the evolution path among them.The implementation process of the strategic transformation includes environmental awareness,resource fitness,system control and model innovation.