Interactive Ritual Chain On The Two-dimensional Group Tourism Behavior

In recent years,the animation industry and related industries,especially the tourism industry,have been deeply integrated and developed.The anime culture has been widely used and practiced in cultural and tourism consumption scenes.Some new formats of animation and tourism integration and development,such as diffuse exhibition,surrounding,guest meeting and other concepts,have also gradually emerged.At the same time,the anime group,as the receiver and communicator of the anime culture,has gradually entered the academic field of vision,and the popularity of youth subculture is growing day by day.However,from the perspective of previous scholars,the research on anime groups and tourism mainly focused on the perspective of consumer marketing and the discussion of behavior and emotion around the "Holy Land Patrol".Few people cast their eyes on this special tourism site,and analyzed the field of anime group tourism behavior from the perspective of interactive ritual chain.With this as the background,this paper will introduce Collins’ theory of interactive ritual chain,take the anime group as the research object,and combine text analysis and in-depth interviews to study the factors of the interactive ritual chain and the impact of its output on the tourism behavior of the anime group.Through the study of the previous literature on anime groups,diffuse tourism,tourists’ behavior and other fields,this paper combed the concepts defined by different scholars in the development process,and finally combined with the understanding of the article,extracted the concepts suitable for this article.At the same time,according to the participation observation and the data obtained from the field survey,the specific construction elements of the interactive ritual chain in the diffuse exhibition were refined,and the interactive ritual chain of the whole process of anime group participation in the diffuse exhibition was built.Finally,through the analysis of collected text data and interview text data,it is concluded that the interactive ritual chain has an impact on the tourism behavior of anime groups,including the following points: the common focus promotes the generation of tourism motivation,emotional energy becomes an important driving force for consumption and interactive behavior,group moral sense promotes the spontaneous maintenance of group behavior,and the interactive ritual market promotes the formation of revisiting willingness.On the basis of this,suggestions for the future development of two-dimensional tourism resorts are proposed.