Under The Background Of Media Convergence CCTV Tokyo Olympic Women’s Basketball Project Reporting Research

The Olympic Games is the most influential comprehensive sports event in the world.Every Olympic Games is the focus of global audience.By participating in the Tokyo Olympic Games,delegations from different countries exchanged culture,athletes exchanged sports skills and raised the enthusiasm of the people to participate in sports.Therefore,every media will take the Olympic Games as an important reporting event.Under the background of media integration,China Central Broadcasting Television(CCTV),supported by the progress of science and technology,promoted the continuous innovation of traditional media and the continuous emergence and rapid development of new media forms in its coverage of the Tokyo Olympic Games,giving full play to the respective advantages of the two media in the communication of sports events.By broadening the communication channels of sports event information,more information of Futsal women’s basketball event meeting the needs of the audience with diversified content can be produced and broadcast to achieve efficient communication,so as to improve the attraction and appeal of the program.In this paper,the fusion report of futsal women’s basketball program of Tokyo2020 Olympic Games by China Central Broadcasting and Television(CCTV)is taken as the research object,and the current situation of event reports on various media platforms such as CCTV5,CCTV5+,CCTV13,CCTV.com,APP of CCTV Video,sports microblog of CCTV network,CCTV News and wechat official account of CCTV network sports is studied.Combined with the relevant knowledge of journalism and communication,this paper adopts the methods of literature,case analysis and logic analysis,and summarizes and analyzes the causes of the current situation of CCTV’s media fusion report on the futsal women’s basketball event of Tokyo Olympic Games.Media fusion has positive promotion effect on the development of the women’s basketball event,but also has deficiencies and limitations.Based on the above analysis,it provides reference for the communication of large-scale sports events under the background of media convergence.The following countermeasures are proposed: First,continue to strengthen the dominant position of mainstream media.Second,strengthen the investment and application of science and technology,and realize the linkage and integration of various media platforms.Third,pay attention to the cultivation of compound talents.Fourth,strengthen cooperation with short video platforms.Fifth,accumulate experience in reporting large-scale sports events.