A Study On The Use Of Social Media To Promote The Urban Integration Of The New Generation Of Migrant Workers

According to data released by the National Bureau of Statistics in April 2020,the new generation of migrant workers born in 1980 and later has gradually become the main force of migrant workers,accounting for 50.6%of the total number of migrant workers in the country.The use of social media is an important support for promoting the integration of the new generation of migrant workers in the city.Existing research on the use of social media by the new generation of migrant workers has achieved certain results in terms of their identity,psychology,urban integration,and the impact of social relationships.However,how does the new generation of migrant workers use the information obtained by social media to solve various problems encountered in daily life,their information needs,what are the laws of social media information behavior,and how the use of social media empowers them with information,etc.The problem has yet to be studied systematically and deeply.Therefore,this study applies theories of feasible capabilities,information literacy,social support,and social integration to explore the role of social media use in promoting the integration of the new generation of migrant workers in the city,and proposes suggestions for the use of social media to promote the urban integration of the new generation of migrant workers.First of all,based on a large number of references and semi-structured interviews,this research analyzes the six latent variables and their effects of using social media to promote the integration of the new generation of migrant workers into cities from the perspectives of feasible capability theory and social media information empowerment.23 preliminary observation variables;secondly,a theoretical model of the promotion of social media use to the new generation of migrant workers’ urban integration is constructed,and 8 research hypotheses among the latent variables are proposed;then,the use of social media is designed to affect the new generation of migrant workers.The measurement scale for promoting the integration of migrant workers in the city uses questionnaire survey methods to collect data,and uses structural equation modeling(SEM)mathematical statistics to analyze the data in order to explain the mechanism of action between latent variables and test research hypotheses.The research results show that a total of six hypotheses are established:①The new generation of migrant workers using social media to understand that the new society has a positive impact on urban integration;②The new generation of migrant workers using social media to obtain social support has a positive impact on participating in the information society;③The use of social media by the new generation of migrant workers to obtain social support has a positive impact on understanding the new society;④The community influence of the new generation of migrant workers using social media has a positive impact on the understanding of the new society;⑤The information on the use of social media by the new generation of migrant workers Literacy has a positive impact on participating in the information society;⑥The new generation of migrant workers use social media to understand that the new society has a positive effect on participating in the information society.Finally,from the perspective of social media information empowerment,a new generation of migrant workers’ information service recommendations are put forward:the government takes the lead,mobile phone network operators make efforts,employers take the initiative to cooperate,social media platform guidance,community and various charity groups linkage,to give new students Strong support from the new generation of migrant workers to help the new generation of migrant workers use social media to better participate in the information society and understand the new society;at the same time,the new generation of migrant workers should also effectively use social media tools to continuously improve their information literacy,improve their information technology,and promote themselves city integration.