Research Of Enterprise Strategic Transformation Based On Intelligent Manufacturing

In recent years,the world’s major economies have promoted the revitalization of the manufacturing industry plan,developed countries have launched industrialization strategy,in order to adapt to the new industrial technology system and economic development mode,as well as the new international competition environment,a large number of key manufacturing enterprises began to build intelligent factories.As an emerging power,China is also facing a new round of international competition and challenges.How to realize the transformation from traditional manufacturing industry to advanced manufacturing industry is one of the important problems to be solved urgently.Under the background of intelligent manufacturing,the process of industrialization is accelerating.As one of the pillar industries of the national economy,the industrial automation industry has ushered in a golden period of rapid development.In the face of intelligent market demand,the transformation of traditional industrial automation enterprises is very important for the future survival and development.Under the environment of Sino-US trade war and fierce competition from foreign enterprises,industrial automation enterprises represented by S Company must make efforts to develop the transformation and upgrading strategy.This paper combined with the current industrial automation industry trend to formulate the enterprise strategy for transformation of S Company.Based on the theory of Porter’s competitive strategy,the paper analyzes the internal and external environment and industry competition situation,and thus realizes the necessity of transformation of traditional industrial automation enterprises.Used SWOT quantitative analysis to determine the best enterprise transformation strategy and formulate specific transformation plan from multiple dimensions such as market position,product price,sales model and after-sales service.In order to ensure the implementation effect of strategic transformation,the paper puts forward the guarantee measures from the aspects of organizational structure,human resources,research and development technology,production management,sales channels.The innovation of this paper lies in the organic combination of intelligent manufacturing paradigm and modern enterprise management theory.The bottlenecks encountered in the transformation and development of industrial automation enterprises are deeply discussed,and the corresponding transformation strategy is formulated for the transformation of domestic industrial automation enterprises from traditional manufacturing to intelligent manufacturing.It is hoped to provide some theoretical basis and reference value for the strategic transformation of other industrial manufacturing enterprises.