Research On Changes And Countermeasures Of Readers’ Lending Behavior In Jishou University Library Based On Big Data

The research on reader borrowing behavior has always been an important part of library reader service research,and the study of reader borrowing behavior needs to be reflected by the analysis of changes in reader borrowing data stored in the library.the key.In the era of big data,massive data provides a strong data guarantee for the study of readers’ borrowing behavior.For this reason,based on the different levels of reader groups in Jishou University Library,this paper analyzes the factors of their learning and living environment,and finds out the changes in the borrowing needs of different reader groups by retrieving the corresponding reader borrowing data from different system platforms.In order to provide countermeasures for Jishou University Library to adapt to the changes in readers’ borrowing needs in the new era.This research first clarifies the concept of big data,and clarifies the types and sources of library big data;secondly,it defines the concept of readers’ borrowing behavior,and includes the behavior data of readers using library space into the research scope of readers’ borrowing behavior,and it also analyzes the types and sources of the big data of readers’ borrowing behavior;once again,from the perspective of big data,it analyzes and researches the changes of readers’ paper resources borrowing behavior,digital resources borrowing behavior,and spatial borrowing behavior in Jishou University Library;Finally,it explores the changing laws and characteristics of readers’ borrowing behavior and the existing problems,and puts forward corresponding countermeasures according to the problems found.This study points out: From the perspective of big data,the data of readers’ borrowing behavior are distributed in various system platforms,and the scattered data is not conducive to the comprehensive statistics and analysis of big data.From the perspective of borrowing behavior of paper documents,the total amount of paper documents borrowed in Jishou University Library has been decreasing year by year,the readers’ concept of borrowing is gradually weakening,and the number of borrowers accounts for a low proportion of the total number of readers;there are obvious differences in the contribution of readers’ gender,educational level,and discipline to the amount of borrowing;There is a big gap between the average borrowing amount of readers during the holidays and the average borrowing amount of readers during the school hours;the difference in the amount of borrowing by readers of various types of documents in CLC is large;the difference in the amount of borrowing documents by readers in different languages is large,and foreign language documents are borrowed.amount is less than 1%.From the perspective of borrowing behavior of digital resources,the use of electronic journals by readers is increasing;the use of electronic books is relatively stable;readers’ reading habits tend to be online reading and are greatly affected by network stability.From the perspective of space borrowing behavior,more than half of the readers who entered the library did not borrow books,and the readers’ demand for space in the library increased year by year,and the demand for seats also increased gradually.This research summarizes the four problems existing in Jishou University Library in dealing with changes in lending behavior: first,the acquisition of big data on lending behavior is scattered;second,the total amount of paper documents borrowed is declining;third,the provision of digital resource utilization services is insufficient;Fourth,the development of space resources is insufficient.On this basis,solutions to the above problems are proposed: the first is to build an integrated big data platform for lending behavior;the second is to launch a variety of reading promotion activities,strengthen the construction of library reference rooms,and optimize the construction of paper documents in the library;the third is to improve the level of personalized services,strengthen the construction of digital document resources,and strengthen the platform Network stability;the fourth is strengthen infrastructure construction,create multi-functional activity spaces,and increase the number of reserved seats in the museum.