Research On The Traditional Cultural Expression Of CCTV Mid-Autumn Festival Gala Under The Ritual View Of Communication

As a traditional festival in my country,the Mid-Autumn Festival carries the collective memory of the Chinese nation from generation to generation and it is one of the symbols of Chinese culture and national identity.The Ritual View of Communication proposed by James W.Carey points out that communication is the maintenance of society in time and the representation of shared beliefs.CCTV Mid-Autumn Festival gala forms a national cultural ceremony with the help of television media,displays the traditional Chinese culture to audiences at home and abroad through audio-visual presentations,closely links the strength of the country with the unity of the nation,and expresses the people’s desire for a better life.This is in line with The Ritual View of Communication putted forward by James W.Carey,which is the temporal maintenance of society and the representation of shared beliefs.First of all,the author defines the Mid-Autumn Festival gala and its concept of The Ritual View of Communication,collects relevant data of Mid-Autumn Festival gala and analyzes its characteristics and emphatically expounds that it will be a national cultural ceremony formed with the help of TV media,for the follow-up analysis provide the basis.Secondly,the author makes an in-depth interpretation of the Mid-Autumn Festival gala program and divided the expression of traditional culture in the Mid-Autumn Festival gala into direct expression and indirect cultural expression.On the one hand,the Mid-Autumn Festival gala expresses traditional culture through poetry culture,opera culture,folk art,traditional dance,traditional music and traditional clothing,etc.;the Mid-Autumn Festival gala also indirectly expresses traditional culture through various images on the stage,including moon,lotus,water,wooden boats and small bridges,with the help of traditional culture and symbols to outline a unique collective image of the Chinese nation.Thirdly,based on the collective image displayed by Mid-Autumn Festival gala,the author further explored the function and significance of Mid-Autumn Festival gala Continue and strengthen.Through this cultural ceremony,CCTV Mid-Autumn Festival gala plays an important role in connecting group memory,awakening national spirit and constructing the values of family and country.Moreover,the author summarizes the shortcomings of Mid-Autumn Festival gala in the expression of traditional culture,points out that Mid-Autumn Festival gala has the disadvantages of being fixed and stereotyped,and compared with other satellite TVs,such as serious homogeneity,and on this basis,puts forward the development measures of Mid-Autumn Festival gala.As one of the representatives of intangible cultural heritage,the Mid-Autumn Festival is facing a new situation of creative transformation and innovative development.As one of the ways of creative transformation and innovative development of intangible cultural heritage,the traditional festival party needs to return to daily life and emotions,and pay close attention to it.The foundation of traditional Chinese culture,using technology to accelerate the creative transformation and development of the Mid-Autumn Festival.