| The new technological and industrial revolution has promoted the rapid development of the digital economy and society,and in the context of globalization,digital technology has also changed the global economic society with an explosive rate of growth.Enterprises all over the world are competing for the track of digital economy and social development.The fifth Session of the 19 th CPC Central Committee has clearly proposed to promote the deep integration of digital economy and the real economy,and form a digital industry cluster with global competitiveness.In order to cope with the opportunities and challenges brought by the digital economy,export enterprises should firmly grasp the opportunities of the new round of information technology industry reformation,focus on the development of digital technology,realize the optimal allocation of their own resources,reshape the new pattern of industrial competition,and strive to achieve overtaking at corners.Based on the historical background of the rapid development of digital economy,this paper explores the impact of the digital transformation of Chinese export enterprises on their business performance under the background of the rapid development of digital economy.Companies with the main business scope issued on Shanghai and Shenzhen A-shares in China in 2007-2019 were selected as the main research objects.With the help of Python crawler technology,the text analysis method is used to build the enterprise digital transformation index.The impact of digital transformation on the business performance of export enterprises and its channel mechanism are tested empirically.The research results found that the digital transformation can significantly improve the business performance of export enterprises.The heterogeneity test results found that digital transformation has a significant positive and driving effect on the business performance of "state-owned export enterprises-non-state-owned export enterprises",but for non-state-owned export enterprises,this promotion effect is more obvious.Digital transformation has a positive driving effect on the business performance of export enterprises in "Beijing,Shanghai and Guangzhou and other regions",and for other regions,this promoting effect is more significant.Different types of digital transformation has a significant positive effect on promoting the business performance of export enterprises,and the digital transformation of digital technology has a more obvious effect on promoting the business performance of export enterprises.From the perspective of channel mechanism inspection,the digital transformation of export enterprises can effectively improve the innovation level and operation efficiency,and the improvement of these factors helps to improve the business performance of export enterprises.This paper tries to construct a theoretical model of the impact of digital transformation on the business performance of export enterprises,which provides theoretical support for the digital transformation of export enterprises to some extent,and reveals the intermediary mechanism of digital transformation affecting the business performance of export enterprises.Based on the research conclusion,in the process of digital economy and digital transformation,export enterprises should form digital development strategy;secondly,reconstruct enterprise data,strengthen their own digital management,make data into their own different assets;finally,actively cultivate digital professionals and cultivate their own talent team. |
