Research On The Strategic Layout And Financial Performance Of Xiaomi Group’s Business Ecosystem

At present,with the rapid development of network technology and the increasing competition in the Internet industry,major enterprises choose to rely on Internet technology to create a business ecosystem suitable for their own environment as their preferred strategy.As one of the most representative enterprises in the Internet industry,Xiaomi group has basically built its own business ecosystem after eight years of strategic layout of business ecology.Moreover,various products in Xiaomi business ecosystem have penetrated into many aspects of life and play a role that can not be underestimated.Therefore,the strategic layout and financial performance of Xiaomi business ecosystem are worth studying.This paper studies the case of Xiaomi business ecosystem,trying to analyze the strategic layout model,layout driving factors and financial performance of the "open" business ecosystem.Firstly,the article analyzes the development of Internet industry,manufacturing industry and the construction process of Xiaomi group’s business ecosystem.Secondly,according to the environment of Xiaomi group,the driving factors for Xiaomi to build a business ecosystem are systematically analyzed,mainly including four internal and external factors: Fan economy,synergy effect,risk dispersion effect,and the rapid development of smart home industry,so as to promote Xiaomi group to form a business layout with smart phone as the core business,supplemented by the combination of IOT business and Internet online and offline,And construct the strategic layout model of "open" business ecosystem.Thirdly,according to the synergy theory and risk dispersion theory,add the market dimension-customer dimension-innovation dimension-growth dimension to the traditional financial performance analysis dimension to analyze the financial performance of the core level,cooperation level and overall level under the existing strategic layout of Xiaomi business ecosystem.Finally,draw conclusions and enlightenment.The conclusions include: Xiaomi group is an "open" business ecosystem strategic layout,Xiaomi business ecosystem layout supports the overall positive development of financial performance,and the local financial performance of Xiaomi business ecosystem is poor.The enlightenment includes deeply excavating resource advantages,promoting coordinated development,diversified product management,obvious risk dispersion effect,strengthening internet thinking and improving user value.