Research Between Corporate Business Ecosystem And Financial Performance From The Perspective Of Social Capital

The theory of business ecosystem has gradually become a frontier topic in enterprise research.It is increasingly difficult for a single company to obtain"unilateral profit".The narrow perspective of formulating corporate strategy only from the perspective of enterprises and industries itself is no longer appropriate.It is the popular trend for the current enterprise to follow the development mode of grasping the new business integration opportunities with the vision of the business ecosystem,establishing and improving the competitive advantage through the construction of the business ecosystem.Enterprises in the business ecosystem are not isolated individuals.Their survival and development conditions are influenced by other stakeholders in the system,and they affect the development process of other enterprises at the same time.In this context,the study of corporate growth is placed in the perspective of the business ecosystem.How to seek the co-evolution of the individual system with the whole system to maximize its own interests will become a more important discussion of the growth and development of the enterprise.In the west,researchers represented by Moore proposed the theory of business ecosystem.The business ecosystem is an economic community composed of many symbiotic companies.In this system,member companies can cooperate to create value that a single enterprise can not make.The essence of the business ecosystem is co-evolution.However,the research on commercial ecosystem theory in China is still in its infancy.At present,the research on the model,method and impact mechanism of enterprise performance evaluation of commercial ecosystem is still not mature.In order to enable Chinese enterprises to successfully establish a commercial ecosystem and maintain its sustainable development as soon as possible,it is necessary to conduct in-depth and systematic research on the impact of corporate performance in the business ecosystem.This paper studies the relationship between social capital,business ecosystem and financial performance.On the basis of literature review,the corporate social capital is divided into three dimensions:cognitive social capital,structural social capital and relational social capital,which applied in the positioning mechanism,trust mechanism and symbiosis mechanism in business ecosystem.A model of corporate social capital-corporate business ecosystem-financial performance is established.This paper proposes that the company is connected with different stakeholders through social capital.Through the positioning mechanism,enterprises can provide convenience in management and control,promote the acquisition,absorption and diffusion of external knowledge,establish symbiotic alliances and infrastructure through symbiotic mechanisms,increase system knowledge nodes for enterprises,and expand external knowledge sources.The trust mechanism reduces risks and uncertainties in cooperation and creates a trustworthy environment.Finally,in the business ecosystem,the company has reduced the supply chain cost and channel cost by promoting resource acquisition,reducing transaction costs and enhancing user stickiness,increasing product sales,increasing the company's EBIT margin and enhancing the company's Financial performance enhances the competitiveness of the company.The innovation of this paper is to do the research through the social capital perspective and consummate the logic of the original "enterprise social capital-enterprise financial performance" as "enterprise social capital-enterprise business ecosystem-enterprise financial performance".On the other hand,this paper adopts the case study method,takes the Xiaomi ecological chain as the case background,and combines the current "Internet+" industry background to identify the three mechanisms of Xiaomi's corporate social capital and commercial ecosystem,This paper uses case to clarify how corporate social capital acts in the business ecosystem,and then affect the financial performance of the company,combining the case to draw corresponding enlightenment and make recommendations for the long-term development of the enterprise.