Study On The Revenue Distribution Mechanism Of YW Reading Platform

In recent years,China’s platform economy has developed rapidly,innovating many new market formats,promoting rapid development of productivity and changing consumption and production patterns,while the revenue model,production methods and revenue distribution relationships of enterprises have also changed significantly.However,although the development of new economic models and new business forms has improved social and economic efficiency,the resulting monopoly problems have also brought new governance challenges to society,such as uneven income distribution and inequality between the rich and the poor,which are not conducive to common prosperity and sustainable development of society.Therefore,it is very important to improve the income distribution mechanism of platform companies.Existing scholars have done little research on how to achieve revenue distribution under the free mode and copyright operation mode of platform companies,especially reading platforms,so this paper studies how to improve the revenue distribution mechanism of platforms,especially how to distribute revenue under the free mode and copyright operation mode,in order to achieve resource sharing and mutual cooperation,establish a win-win ecosystem,realize equal exchange,and finally achieve common prosperity.In this paper,literature research,case studies,and system simulations are used to study the YW reading platform as an example.Since different revenue models of YW reading platform have different revenue allocation methods,the evolution process of the revenue allocation model of YW reading platform is analyzed according to the revenue model.System dynamics theory is used to establish causality models and simulation models,and the simulation results obtained are analyzed,so as to discover the problems of the revenue allocation model of YW reading platform and propose corresponding improvement measures.The study found that:(1)Developing a reasonable distribution mechanism is crucial for both platform enterprises and authors,and protecting authors’ earnings can promote further expansion of enterprises’ earnings and maximize the earnings of both parties.(2)The most important task of the platform enterprise is to expand its market scale,and the platform enterprise attracts more users to join the platform through the free model,so as to obtain higher income.The high income obtained by the platform can also feed the authors and improve the income distribution to the authors,so as to achieve mutual benefit and win-win situation,realize benefit sharing and sustainable development,and contribute to the final realization of common prosperity of the society.