Research On Accounts Receivable Management Of Q Book Publishing Company

Accounts receivable play an important role in the sustainable development of enterprises.With the rapid development of domestic economy,enterprises need to occupy a place in their own industry in the increasingly fierce competition environment.In order to achieve a stable position in the market,most enterprises choose credit sales.If the accounts receivable generated by credit sales are not properly managed,it will inevitably affect the sustainable development of enterprises.Book distribution enterprises are in the dominant position in the era of book media,and their position in China’s economic development can not be ignored.In the process of rapid development,they will face many risks,especially the risks brought by poor management of accounts receivable.The rapid growth of new media business and the lag of supervision have produced a strong contrast.Many book distribution enterprises have expanded their business through credit sales in the process of seeking growth.While increasing the market share of enterprise’s goods and business,it has also produced many difficulties in management.Due to the business activities of enterprises selling on credit,it is prone to the situation that the amount of accounts receivable is too large and the payment cannot be returned in time.If so,even if the enterprise’s book income is large,and the enterprise is actually facing various difficulties in cash flow,it is likely to cause the risk of bankruptcy and unsustainable survival.Therefore,it is urgent to study the accounts receivable management of book publishing companies,and coordinating the business development of accounts receivable,the relationship between relevant departments and some key performance indicators of accounts receivable has become an important basis for enterprise accounts receivable performance evaluation measures.Taking Q book publishing company as the research object,this paper analyzes the current situation of accounts receivable management in Q book publishing company,and finds that there are some problems in its accounts receivable,such as paying more attention to sales than to payment,lax approval of credit sales,untimely feedback of reconciliation,insufficient positive incentives,and ignoring the payment.The reasons are analyzed,mainly including the company’s management and employees’ lack of understanding of the risks of accounts receivable,lax establishment of the internal control system of accounts receivable,unclear division of responsibilities for accounts receivable management,unreasonable performance appraisal mechanism for accounts receivable management,and lack of enthusiasm for overdue accounts receivable collection.And put forward some concrete suggestions for improvement,such as strengthening the management and employees’ awareness of risk prevention of accounts receivable,perfecting the internal control system of accounts receivable management,clarifying the responsibilities of relevant departments and employees,linking the performance appraisal of sales personnel with the quality of accounts receivable payment,maintaining and managing the relationship with customers,and adopting active accounts receivable collection strategy.This paper,through analyzing and researching,proposes effective management strategies of receivables for Q Book publishing company,which can help it control accounts receivable risks to a large extent,and puts forward some practical and targeted suggestions and references for other similar enterprises with identical problems to improve it’s efficiency and ability.