| With the continuous rise of emerging markets in recent years,the markets of developed countries such as Europe and the United States are no longer the only choice for investment and transnational operation.The investment vitality of emerging market countries has become increasingly prominent,becoming a new opportunity for small and medium-sized enterprise investors.Compared with those large enterprises with strong capital and background,SMEs may encounter more challenges in the process of internationalization.In a series of previous studies on the process of enterprise internationalization,the internationalization of SMEs is often ignored.As a domestic technology brand,Transsion is one of the typical representatives of small and medium-sized enterprises entering the emerging market and achieving great success.From the perspective of relationship network,this paper mainly studies the international operation process and localization strategy of Transsion mobile phone,and makes an indepth analysis of the construction process of business network and social network of it in emerging markets such as Africa.In the analysis of the construction of business network,from the aspects of customer relationship,supplier relationship and dealer relationship construction of vertical network and competitor analysis of horizontal network,this paper expounds the change of business strategy in different stages of the internationalization process and the continuous change of position of voice in business network.In the aspect of social network construction,it analyzes how to adapt to the culture,system and law of emerging market countries and innovate products and services from the social layer and organizational domain.At the same time,it pays attention to the education and cultural undertakings of the host country,gives play to the social value of the enterprise and helps to build a good corporate image.This article through to the internationalization of call phone case analysis,how to focus on small and medium enterprises at the beginning of the internationalization of business and social network to connect with the host country,and to network center close to the process of continuously,on the basis of get the following conclusion: network relations are the important factors that affect the internationalization of small and medium-sized enterprises;The construction of relationship network can promote the internationalization growth of enterprises.The system and culture of the host country influence the construction of enterprises’ international network;Fulfilling social responsibilities is conducive to the long-term development of enterprises.In view of the transnational business behavior of SMEs in China,this paper puts forward the following suggestions: firstly,enterprises should correctly identify the differences between domestic and foreign users’ needs,and build a localized business model;Overcome the "disadvantage of outsiders" and explore the development path of enterprise innovation;Cohesion of enterprise strength,clear corporate social responsibility development goals;Integrate management system to enhance foreign employees’ sense of corporate identity and belonging;We will improve the capacity for building networks and promote their optimization and integration. |
