| Chinese mainland LCD panel factory has been the world’s largest shipments since2017,after the first shipment in 2017 exceeded that in Korea and Chinese Taiwan.The growth rate of the global economy has slow down in last two years has cause consumers’ willingness to consume terminal products is low,the sales is low,and a sluggish demand for panels yet;while panel manufacturing still maintains a high growth rate,the inventory water level rose,and the oversupply situation was very serious,which cause the panel price has fallen seriously,and the global panel trade was in serious crisis.Coupled with the outbreak of COVID-19 this year,it has accelerated the slump of the global economy.Confrunt the cruel trade situation and market vie,the enterprises must open up new markets and opportunities.In the current new economic pattern of internal circulation industry chain and double circulation domestic and foreign markets,CSOT is an important link to realize the company’s entering into the global integrated business operation and win-win cooperation system by getting into market abroad and join in home and foreign markets.CSOT is not only a benchmark enterprise in domestic panel industry,but also a "profit cow" of TCL.It has the capabiity to explore the market abroad.Owing to its good geographical location,well-developed transportation and attractive policy of attracting foreign investment,Vietnam is already the country with the most foreign capital injection among Southeast Asian countries in recent years.At the same time,Vietnam is also the first country where TCL,the parent company,open up the road of internationalization and get ahead.Therefore,it is of major implications for the corperation to get into the Vietnam market.Firstly,this text sums up the correlative theories of corperation internationalization and entry mode to provide theoretical support;uses PEST model to dissect the macrocircumstance of Vietnam market,uses Porter’s five forces model to dissect competitors,and obtains the favorable investment environment of Vietnam market and the strong superiority of CSOT in resources and technique which has the feasibility to getting into the Vietnam market;by using SWOT analyzes four modes of getting into the Vietnam market;uses the tool of QSPM matrix to conclude that the optimal mode of entering the Vietnam market is the investment mode-sole proprietorship;finally,it formulates the relevant implementation plan,and also formulates the corresponding strategy and guarantee to make the plan feasible.By the study of this text,which offer an adviece for CSOT to get into the Vietnam market,realize the company’s international strategic layout,establish the company’s competitive position,and provide meaningful inspiration for peers who want to enter the abroad market. |
