Research On The Economic Benefit Evaluation Index System Of China's Large-scale Sports Event

In the era of "Healthy China",sports events have gradually become an indispensable seasoning in public life,and modern sports events are increasingly closely linked with the development of today’s cities and society.On the one hand,sports competitions are advantageous to the host city for the economic boom,but on the other hand,it is because the event have the huge economic efficiency,caused major cities bidding blindly,without considering the urban positioning,development planning and the construction of infrastructure and the question of whether or not to match.This phenomenon has brought great financial pressure to the government and the event organizers.Therefore,a scientific,systematic,comprehensive and applicable event economic benefit evaluation system plays a crucial role in the development of urban economy and urban sports.Compared with foreign research articles,domestic research on the economic benefits of sports events started a little later.Due to the research limitations of domestic competition evaluation work and the lack of relevant evaluation standards,some researchers are affected by personal subjective factors in the process of building the economic benefit evaluation system,resulting in the lack of rigorous determination of specific indicators and weight distribution.In addition,in the past,there were more qualitative studies and less quantitative studies.As many large-scale sports events have gradually changed from emphasizing social benefits and pursuing public welfare in the past,profitability has become an important performance indicator in the stage of event preparation and planning.In order to keep pace with the emerging of various kinds of sports events for more accurate assessment of the economic benefit,and to help the event organizers to explore sports events that match the urban development situation,realizing the sustainable development of urban economy will be a major challenge for the study of event operation and management.At the same time,a relatively perfect economic benefit evaluation system can not only guide the government and the event organizers to re-examine the event evaluation behavior,but also guide the event evaluation practice in the implementation level.In this paper,the author starts with the previous literature on event economy and event evaluation,interviews a number of authoritative experts,defines many concepts such as event economy,event economic benefit evaluation,event management and evaluation based on the research status of sports events and sport event evaluation at home and abroad.The author uses the method of literature and expert consultation to preliminarily screen 61 indicators related to the economic benefit evaluation of large-scale events.After two rounds of expert consultation and scoring on the validity and importance of each index by Delphi method,the economic benefit evaluation index system of large-scale sports events in China is finally determined,including 3first-level indexes,8 second-level indexes and 43 third-level indexes.In order to compare the relative contribution of each index to the economic benefits of the competition,the weight of each index is determined by comprehensive use of analytic Hierarchy Process(AHP)and continuous multiplication.From the final index system,the economic benefit evaluation index constructed in this paper has a more detailed and comprehensive index classification and weight definition for each economic influencing factor of the event.On the basis of previous studies and in combination with the characteristics of the development of modern competitions,some forward-looking three-level indicators,such as stars’ commercial value income,virtual space advertising income and data heritage sales income,are added,which can be applied to the economic benefit evaluation practice of various large-scale competitions in China.According to the final index weight results,the economic benefits of domestic large-scale events mainly come from the direct economic impact brought by the events,that is,most of the income is still from the development of intangible assets such as ticket revenue,government subsidies and sponsorship fees for broadcasting events.In comparison,Competition related equipment and facilities,the overall market development income of sports events,sponsors and event brand income have relatively little influence on the overall economic income output.Based on the above research conclusion,the author thinks that sporting event operation only consider the social benefits is not enough,while improving the level of competitive sports,the government need to introduce proper market competition,fully explore the commercial attributes of the event under the premise of legal compliance,build the brand effect related to the event,constantly explore other ways of profit and increase other sources of income for the event.