| The development of media technology will have a profound impact on the marketing environment,product form,and user acceptance and aesthetics.In order to meet the needs of the market and users,both marketing concepts and marketing methods have changed.Content marketing in the era of social media has undergone many changes in information appeals,marketing concepts,communication environment,and distribution channels.It not only needs to pay attention to content production,It also requires scientific planning of the entire process from production to distribution.This article will analyze the core transformation of content marketing: from information appeal to creative production,grasp the value connotation of content marketing,that is,users participate in the process of achieving value co-construction,and combine the current media communication environment,put forward from content production to distribution Mode.And put forward strategic suggestions for different stages,and at the same time for the future development trend of content marketing. |
