Research On Interactive Design Of Mythological Mobile Games Based On Hierarchy Of Needs

With the development of the We-media era,mobile games have been transformed into a cultural content in mass entertainment and social channels,and have also become an important factor in youth consumption behavior.Among them,because of its unique cultural resources and educational value,mobile games with fairy tales as the theme have attracted extensive attention from the society.However,at present,the iteration speed of fairy tale mobile games on the market is very high.Although there are a large number,there are some problems,such as low user retention and short product lifecycle.Therefore,in order to make the myth mobile game better fit with the real needs of users,this paper discusses the interaction design factors affecting user satisfaction and the potential needs of users in the five levels of demand hierarchy theory,in order to put forward feasible strategies to optimize its interaction design.Firstly,this paper reviews the history of the introduction of hierarchy of needs theory into game interaction design,analyzes the current situation of myth mobile game interaction design and its development prospects in entertainment,education,cultural communication and so on.On the basis of comparing the domestic and foreign myth mobile game cases,this paper takes the five demand levels of users as the evaluation dimension,uses the AHP analysis method to preliminarily try to build the user evaluation model of myth mobile game,and uses the Delphi expert survey method,in-depth interview and questionnaire survey to obtain the multi angle feedback from game designers and users,so as to make an empirical analysis of user needs.Research shows that in addition to the basic entertainment expectations,users pay more attention to the exertion of individual talents and the cultivation of cultural awareness in the game environment.The design factors under the dimensions of respect demand and self realization demand play a more obvious role in improving game user satisfaction,while the dimensions of physiological demand,security demand and love and belonging demand have relatively little impact on users,but they are indispensable basic factors.This means that the interactive design of myth mobile games needs to start from the five-tier needs of users,and improve users’ satisfaction and promote users’ continuous game behavior in five aspects:enhancing experiential design,improving functional mechanism,strengthening feedback mechanism,expanding game content and transforming entertainment methods.This paper introduces the theory of hierarchy of needs into the research of game interaction design,which can find a new design entry point for myth mobile games and provide reference ideas for the development of similar game products.At the same time,by expanding the visual and touchable interactive experience of mythology,it is conducive to enriching the communication forms of mythology,enhancing users’ interest in mythology,and playing the role of inheriting excellent traditional culture to a certain extent.