The Bias Of Communication And Balance Mechanism Construction Of Virtual Reality Journalism

In the 1930 s and 1940 s,with the rise of mass communication,scholars began to think about media and society,and the discipline of communication was born.In the1950 s,Marshall Mc Luhan and Harold Innis,the founders of the school of communication technology,began to turn their research horizons to communication media technology,from which media theory radiates new brilliance.In the 1980 s,Joshua Melowitz creatively put forward the word "scene",and since then,the study of communication has changed from linear communication to multi-dimensional information presentation.Joshua Melowitz’s "Media scene theory" has promoted the discipline of communication to take a decisive step towards the current of The Times.At the beginning of the 21 st century,virtual reality news based on virtual reality technology gives the audience a new scene immersive experience.Since then,virtual reality news based on scene narrative has begun to appear in front of the audience with a new media form,and the research on news communication has entered a new research dimension.This paper is a new dimension to the news communication in new media form of virtual reality news as the research object,from the theoretical analysis of virtual reality news spread in the new era,the spread of the form under new transmission bias,in combing,summed up the virtual reality to dimension the spread of news,analysis on the impact of virtual reality news bias,And through the influence of different dimensions to explore the construction of virtual reality news communication balance mechanism of the concrete practice.The research content of this paper mainly includes the following four aspects.Firstly,the characteristics of virtual reality news communication are systematically sorted out.Through literature review and summary of virtual reality news characteristics,the characteristics of virtual reality are creatively divided into the outer dimension of "I" characteristics and the essence of the core of "A" characteristics,and the characteristics of their respective levels of depth analysis.Secondly,the paper analyzes the news communication bias of virtual reality.Through the analysis of the characteristics of virtual reality news and the interpretation and analysis of virtual reality news text,it is concluded that virtual reality news has four dimensions of bias,including space-time bias,content bias,perceptual bias and emotional bias,and each bias dimension has its own unique transmission characteristics.Thirdly,the influence of virtual reality news communication bias is analyzed.Through text analysis and sorting,this paper analyzes the communication characteristics of virtual reality news under different communication biases,and summarizes what kind of influence it has on individuals,society and culture,and what kind of new social state the characteristics of communication biases have created.Fourthly,the construction of virtual reality news communication balance mechanism.In view of the influence of four communication bias of virtual reality news,the paper puts forward the construction strategy of communication balance mechanism and offers suggestions for the subsequent development of virtual reality news.