Research On Internet Public Opinion And Its Governance Based On Short Video Platform

Since the 21 st century,with the rapid development of Internet technology,various short video platforms have emerged.The arrival of the big data era has led to a rapid increase in China’s Internet users,of which the number of short video users accounts for about 90% of the total Internet users.At the same time,with the development of short video platform,many problems of network public opinion have emerged in the short video platform.Short video has gradually become the main communication and discussion channel for public opinion events and social hot spots.The development of network public opinion on the short video platform is more intense than that of traditional media.The short video platform creates an information communication platform with higher freedom and more difficult constraints for people’s social interaction,and provides a faster and more convenient way to express various social emotions.However,some irrational online words and deeds,such as rumors,abuse,slander and even personal attacks,have also had a negative impact on social harmony,stability and healthy development.At the same time,there are still some imperfections in the online public opinion guidance organized by the Chinese government and relevant departments,which have brought some adverse effects on the image and credibility of the government.This requires us to conduct a comprehensive,multi-level and complete analysis of the network public opinion in China’s short video platforms from the government,society and individuals,sort out and analyze the network public opinion problems in the short video platforms,and put forward corresponding suggestions and countermeasures.Based on the research on the problems and phenomena in short video platform and cases,according to the research idea of "making problems-analyzing problems-solving problems",this paper takes the research perspective of online public opinion governance in short video platform as the innovation point,and comprehensively uses the research methods of literature research,data analysis,comparative research,case study,etc.to carry out research work on multi-party governance of online public opinion in short video platform.Firstly,this paper defines the related research concepts and basic theories of online public opinion and short video platform.Secondly,according to the short video related report data,understand the current situation of domestic short video platform network public opinion;Combined with the existing literature and data,this paper analyzes the problems and causes of network public opinion governance in short video platform,and briefly sorts out the problems in short video platform through cases.Combined with the above research conclusions,this paper puts forward some countermeasures and suggestions to improve the network public opinion governance in short video platform from two aspects: establishing a perfect new system of network public opinion cooperative governance and innovating the ways of short video network public opinion governance.