The Belt And Road, A Documentary Film, The National Image Communication Research

With the enhancement of China’s economic strength and international status in recent years,China has increasingly become the focus of world attention.However,the presentation and dissemination of China’s national image are not completely synchronized.Some western countries still have prejudices and misunderstandings about China,and some countries and people have strong stereotypes about China,which hinders China’s development and exchanges in globalization.Therefore,it is urgent to establish a good,correct and objective national image,and it is also incumbent on us to select effective communication methods and channels.Documentary films emerge in an endless stream one belt,one road initiative and one belt,one road documentary film as an objective and true art form has strong authority and unique advantages in disseminating national image.Therefore,the documentary film "one belt and one road",which is the key national project,is selected as the research text.One belt,one road,is the most important part of the research.The current research on this documentary is mainly focused on the whole research of the same type of subjects,and the lack of a representative case documentary.Therefore,it is necessary to analyze the national image of the "one belt and one road".This study focuses on one belt,one road,and the content of the text.It shows the national image in the documentary,mainly the three aspects:"advocating peace" and "open and inclusive" political image,"stable and progressive" and "innovative development" economic image,and the cultural image of "win-win diplomacy" and "innovative blending".Next,it summarizes one belt,one road,six characteristics of national image:the balance of content and ideology.Panoramic storytelling;Cross cultural narration;The functions of cultural communication and diplomacy are prominent;The combination of marketization and nationalization;The government attaches importance to and policy support.Then,it summarizes one belt,one road,the problems in the national image transmission,namely,the lack of content presentation.Insufficient capital investment and policy inclination;Lack of publicity and communication platform;Audience positioning is not clear.Finally,it puts forward corresponding strategies for the existing problems,and gives some references to documentaries with the same theme,mainly in the following aspects:diversification of creative strategies;Multi tier communication platform;Study the characteristics of the audience and expand the scope of the audience.