Research On Wechat Public Platform Research On The WeChat Public Platform Of Radio And Television Wuhai

This paper takes the We Chat public platform of "Wuhai Radio and Television" as the research object and analyzes its publication content in detail.The development of media convergence has led to the transformation of traditional media,and the development of We Chat public platform has brought opportunities for the transformation of traditional media.Nowadays,most traditional media have opened official We Chat public platforms and are actively exploring them to improve their communication power.The We Chat public platform of Wuhai Radio and Television is a product of media integration development at the league and city level in Inner Mongolia Autonomous Region.It was established on August 1,2016,and has already had 6 years of development.As an extension of the local mainstream media,since its opening,it has been aiming at promoting Wuhai,serving the people and providing information to the audience in various aspects.The paper consists of three parts: introduction,body and conclusion.The introductory part mainly describes the research object,the reason and significance of the topic,the current situation of the research,and the research method.The first part summarizes the development status of We Chat public platform of Wuhai Radio and Television.The second part summarizes the characteristics of the We Chat public platform of Wuhai Radio and Television based on the analysis of its content.The third part evaluates the We Chat public platform of "Wuhai Radio and Television",summarizes its achievements,and puts forward shortcomings and suggestions for improvement.The conclusion section summarizes all the contents of this paper.Through the study,it is found that the We Chat public platform of "Wuhai Radio and Television" has a single form of communication,insufficient originality,lagging feedback,insufficient interactivity,lack of communication talents,insufficient innovation,slow brand building,insufficient visibility and other shortcomings.In this regard,development suggestions such as focusing on innovation,highlighting local characteristics,focusing on feedback,strengthening audience communication,strengthening training,focusing on the introduction of talent,building brands,and focusing on brand effects are put forward.Under the trend of media integration,the problems in the operation of the official We Chat public platforms of the media in Inner Mongolia Autonomous Region at all league and city levels are similar.The media at all league and city levels in Inner Mongolia can strengthen communication and share experiences.