A Study On Narrative Skills And Audio-visual Language Features Of Short Rural Videos

The essence of Chinese society is localized,and the state has been always emphasizing great importance to the construction and development of rural societies.Since the formal implementation of the rural revitalization strategy,the amount of images created around rural themes has increased rapidly.With the rapid development of mobile Internet and short video industry,mobile communication devices are gradually popularized in rural societies.Combining with changes of rural societies in different regions of China and the excavation of local historical and cultural characteristics,creative subjects have gained more solid basic materials and better capabilities.Among them,local farmers have gradually gotten more media discursive rights in the process of creating and spreading short videos of rural themes.The enrichment of creative subjects and the further deep excavation of creative materials have brought new development opportunities to the short video of rural themes,making this theme a noticeable existence.This paper is divided into five parts: introduction,overview of creative status,narrative skills,audio-visual language features,existing problems and related countermeasures.The main research part is narrative skills and audio-visual language features.In this paper,it summarizes the existing study on rural short videos and it analyzes those cases from short videos with over 200,000 fans and over 1 million praises on platforms such as Tik Tok and Aauto Quicker.The analysis shows that the narrative skills of such short videos mainly include four aspects after using the theory of “use and satisfaction”,the theory of narratives and the theory of “mimicry environment”: first is the diversified narrative themes,which mainly include rural customs,daily life and food culture.The narrative perspective adopts the civilian perspective close to the countryside,and shows the countryside in the new era with an objective and calm external focus perspective and an internal focus perspective that emphasizes vividness and closeness to the people.Highlight the distinctive characteristics of the video through the slow pace of relaxation and the fast pace of fun;In the narrative way,the prose narrative structure is used to create the artistic conception of rural poetry and painting,and the micro-narrative mode focuses on showing the details of rural daily life.The same audio-visual language also shows distinctive features.In visual presentation,panoramic composition is used to depict poetic rural scenery,and multiple shooting techniques are used to create a "Peach Blossom Garden" rural landscape,and natural primary colors are reserved to protect the true beauty of the countryside;In the auditory presentation,actual sound is used to reflect the real rural situation,and background music is used to strengthen the rural regional characteristics,and regional dialects are reserved to highlight the local cultural flavor.Through case analysis and questionnaire distribution,it is found that the current short videos on rural themes are full of vitality and show great influence.At the same time,however,there are some problems,such as the potential hidden dangers caused by the content production model,the rural stigma aggravated by ignoring the connotation,and the cover-up of rural public issues caused by excessive beautification.These problems deserve attention.In view of the above problems,some countermeasures and suggestions are put forward,such as enhancing innovation,creating differentiated content,defining value orientation,conveying civilized fashion,digging deep into image perspective,and paying attention to humanistic care.