Research On The Wonders Of Short Videos In Douyin Countryside

In the 60s of the 20th century,with the development of consumer society,the media created a visual social landscape for the public,and the French theorist Yi Debord proposed the theory of"landscape society" in the context of consumer society.At the beginning of the 21st century,American media scholar Douglas Kellner proposed the theory of "media spectacle" on the basis of Debord’s theory of "landscape society".As a socio-cultural phenomenon,"spectacle" is mainly an image constructed for users with the help of a series of visual symbols,which is not common in real life and is extremely stimulating,and it is often closely related to consumer society.A closer look reveals that in today’s society,spectacle is everywhere,and Douyin Village Short Videos is no exception.Rural creative subjects carry out positive body narratives through short video platforms,which often have a certain degree of performance,and then build a highly inspiring audio-visual feast through new media technologies to stimulate the audience’s senses.The Douyin short video platform not only provides a "stage" for the construction of "wonders",but also actively participates in the creation of spectacles.Behind the spectacle is the result of multiple factors such as consumer culture,media technology,and mass awareness.Based on the above analysis,this paper takes the spectacle theory as the research perspective and the Douyin rural short video as the case,selects 40 representative samples from the "New Farmer Program",and analyzes the presentation of the Douyin rural short video wonder→→the characteristic analysis of the Douyin rural short video wonder→the construction of the Douyin rural short video wonder→and the reflection of the Douyin rural short video wonder according to the logic of "media spectacle theory the construction of the Douyin rural short video wonder the reflection of the Douyin rural short video wonder".Firstly,the source and combing of the spectacle theory itself is traced and sorted out,and secondly,the content spectacle,carnival spectacle,and consumption spectacle of rural short videos are analyzed from the three levels of rural short video content,carnival spectacle,and consumption spectacle of rural short video.Thirdly,the characteristics of the Douyin rural short video spectacle are analyzed,and the factors and construction process of the spectacle are interpreted.Finally,rational reflection on the problems brought by the spectacle of Douyin short videos,such as container people,addiction and numbness,loss of self,and entertainment to death.Through the comprehensive interpretation of the wonders of rural short videos on Douyin,this paper provides reference for the healthy and orderly development of rural short videos,and also enables the audience to maintain a rational understanding of "wonders".