| Under the background of social media video turning,the short video social platform has become an important channel for post-90 s migrant workers to show themselves.Publishing works on Kwai has become a regular part of post-90 s migrant workers’ daily life.Based on the concepts and discussions related to self-presentation in the dramaturgical theory and combined with the relevant theories of self construction,this study studies the self-presentation activities of post-90 s migrant workers on social media,so as to explore the impact of media availability on self-presentation activities and show the internal spiritual outlook of post-90 s migrant workers.The whole research is carried out in the logical order of what,why and how.The following three questions were answered in turn: what are the characteristics of self presentation of post-90 s migrant workers? Why do post-90 s migrant workers present themselves? What strategies will post-90 s migrant workers adopt when presenting themselves? And then study the meaning of post-90 s migrant workers’ selfpresentation on Kwai.Firstly,we selected 50 post-90 s migrant workers with self-presentation desire as the research object,describing and explaining their Kwai’s works and summarizing the characteristics of the group’s self-presentation on this social media with the method of content analysis.Then 10 representative subjects were interviewed to understand their motivation,strategy and significance of self-presentation.The study found that the self-presentation works of post-90 s migrant workers on Kwai are mainly personal image display,daily life sharing and emotional expression.This group has a high utilization rate of beautification tools and background music,and is more inclined to use live photos as avatars.The motivation of self-presentation can be divided into two types: self satisfaction type and communication type.The former includes narcissistic psychology,image beautification needs,leisure and entertainment needs,emotion regulation needs,mummy plot and chasing economic interests,while the latter includes maintaining acquaintances and expanding the scope of making friends.In order to meet the above demands,they adopt five strategies: idealized presentation,mysterious presentation,audience isolation,flattery and catering and ability display.Self-presentation activities on Kwai have a positive impact on the self construction of post-90 s migrant workers.The post-90 s migrant workers have deepened their understanding of individual self through self disclosure and two-way interaction on Kwai,and their "relationship self" is also constantly adjusted under the influence of "others identity",while the collective self formed on the basis of occupation can help the post-90 s migrant workers reduce the pressure of adaptability,strengthen their sense of professional identity and belonging to the group,and enhance their self-identity.In addition to promoting self construction,self-presentation activities on social media will also have an impact on the real life of post-90 s migrant workers.It can not only help post-90 s migrant workers maintain good interpersonal relationships,but also expand their sources of income. |
