A Study On The Characteristics And Influencing Factors Of The Use Of Tiktok By Contemporary Migrant Workers

As the hottest short video software nowadays,Tik Tok has led people into the video era,changed and innovated the way of media communication,and infiltrated people’s lives at a silent pace.Migrant worker is a marginal group of the society.They lack social attention.They are burdened with huge life pressure and work burden when working in cities.Loneliness and fatigue often surround them.The appearance of Tik Tok undoubtedly adds a little color to their life.In order to explore the behavioral logic,influencing factors and ideological activities of migrant workers under the influence of Tik Tok short videos,and also to allow migrant workers to get more care in society,promote the sustainable and healthy development of urbanization society,and accelerate the process of urbanization,this paper has carried out relevant research on this.Starting from the use and satisfaction theory and the media theory,this paper uses the qualitative research method of Grounded theory,taking the migrant workers group in Anhui Province,a large province of farmers and workers,as an example,selects 17 migrant workers from Anhui Province,conducts semi-structured and one-on-one in-depth interviews around their Tik Tok use behavior and influencing factors,converts the recorded data into 28243 character text materials,and conducts open coding The three-layer encoding process of selective encoding and spindle encoding draws a theoretical model based on the in-depth analysis of the encoding results,ultimately resulting in four main categories: personal factors,platform environment,emotional interaction,and practical value.The research results of this article show that personal factors specifically include three factors: personal traits,conformity psychology,and personality preferences.The platform environment specifically includes four factors: content construction,platform management,admission threshold,and audio-visual experience.Emotional interaction specifically includes four factors: spiritual sustenance,entertainment dissemination,daily life,and social needs.Practical value specifically includes three factors: skill enhancement,educational learning,and personal cognition;Among them,personal factors,platform environment,emotional interaction and practical value have a causal relationship with the use of Tiktok.Then,it makes an in-depth analysis of the influencing factors of migrant workers’ Tiktok use behavior,innovatively finds that Tiktok has an impact on migrant workers’ political beliefs and that migrant workers show the role of "aphasics" in Tiktok.Finally,it puts forward relevant suggestions from Tiktok platform,society and government,so as to help migrant workers better integrate into society and improve the happiness of urban life.