Research On The Dissemination Of Henan Satellite TV’s Fantastic Tour Series From The Perspective Of Semiotics

In recent years,under the background of national policies to promote traditional culture,traditional cultural programs have achieved great development,but most traditional cultural programs have core deviations and the dilemma of losing their voices.Henan Satellite TV’s Wonderful Tour series has a unique advantage in symbolic communication.It has achieved excellent communication effects through the dissemination of many traditional cultures with festivals as the theme,combined with the innovation of audio-visual symbols.Both the discourse expression and the visual presentation in the program have the distinctive characteristics of symbolic communication.Its symbolic communication practice provides a reference idea for the development of traditional cultural programs.National identity plays a crucial role.From the perspective of symbolic communication,this paper uses text analysis,questionnaire survey and in-depth interviews as the main research methods to study Henan Satellite TV’s Wonderful Tour series.From a macro perspective,the dissemination process of the Wonderful Tour series is a process of symbolic construction.As a communicator,Henan Satellite TV interprets the content of the program,selects symbols that are close to the cultural content and audience,and combines its symbolization process and symbol combination to form the program communication content and complete the content coding.Through innovative expression in the form of symbols through audio-visual channels,combined with multimedia three-dimensional publicity,the program is disseminated.Finally,through the collaborative decoding of the cultural content delivered by the audience and the communicator,the construction of the communication process is completed.The symbolic dissemination of the program gives more room for the expansion of the cultural content of the program,and also presents the value and significance of enhancing the audience’s cultural awareness,building cultural identity,and summoning collective memory.In the process of symbolic dissemination,the Wonderful Tour series satisfies the cultural needs of the audience,achieves the purpose of dissemination of traditional culture,and further confirms the practicability of symbolic dissemination of traditional cultural programs.However,in the practice of symbolic communication of the program itself,problems such as the dazzling use of lens symbols,the disconnection of plot narratives,and the regionalization of cultural symbols have also appeared,which have brought a certain negative impact on the communication of the program.In the production process of traditional cultural programs in the future,the selection of program content symbols should be close to the cultural content and reality,the combination of program symbols and content should be closely linked to the theme,grasp the positive cultural orientation of the program,and pay attention to the symbolic interaction between the audience and the cultural content of the program,to create an immersive experience,closely connect with the audience,build a long-term communication chain,and provide a good development environment for the symbolic communication practice of traditional cultural programs.