Research On The Symbolic Meaning Communication Of Traditional Clothing In Li Ziqi’s Short Video

As an important carrier of Chinese excellent traditional culture,traditional clothing has accumulated rich folk traditions and spiritual connotations.On the Douyin platform,traditional clothing is an indispensable element of Li Ziqi’s short videos to spread traditional culture.Li Ziqi lives with the solar terms,the harmony between man and nature,the four seasons,and the rhythm of heaven and earth and the rhythm of freedom.She wears a long tulle skirt in spring and March,a cheongsam in the hot summer,a jacket with a collar in the golden autumn,and a hooded cloak in the cold winter and twelfth lunar month.Li Ziqi changed different costumes according to different scenes and video themes,interpreting the beauty of traditional costumes.When planting seedlings in the field,she will wear short brown that is convenient for work,she will wear pink hanfu with wide robes and large sleeves when she is enjoying flowers in spring,and she will wear fresh and elegant cheongsam when she is serving flowers and plants...In addition,Li Ziqi is in The short video completely and meticulously presents seven traditional costumes: plant dyed cloth making,rouge eyebrow cream made by the original ancient method,Shu embroidery craftsmanship,silk flower hair crown making,lace bottom cloth shoes,hand-made buckles,and weaving straw hats and straw shoes.craft.Therefore,this paper takes the clothing symbols in the short video of Li Ziqi on the Douyin platform as the research object,selects the research methods of content analysis and case analysis,and defines clothing symbols according to the relevant semiotic definitions of two scholars,Saussure and Roland Barthes.Focus on the definition of traditional clothing and analyze the artistic characteristics it presents.On the basis of semiotics theory,three pairs of important theoretical concepts,signifier and signified,combination and aggregation,direct reference and connotation are selected to make specific analysis,construct the signification system of Li Ziqi’s short video clothing symbols,and explore its extension and connotation.,the transmission of symbolic meaning in three dimensions of culture.First,the extensional meaning of clothing symbols in Li Ziqi ’ s short video is disseminated.The extensional meaning corresponds to the direct pointing in the meaning system,and is elaborated from the shape,color,material and clothing craftsmanship of the clothing.In the section of clothing modeling,using combination and aggregation theory,clothing modeling is divided into headgear,clothing,shoes,and other accessories.Second,the connotative meaning of the clothing symbols in Li Ziqi’s short video is disseminated,and the connotative meaning belongs to the implicit meaning layer in the meaning system.It is mainly reflected in Li Ziqi’s use of clothing to shape different personalities,convey psychological emotions,and show different characters;use clothing to construct a simple and quiet rural artistic conception,a paradise-like pastoral artistic conception,and fairy-like heavenly palace artistic conception;Humble beauty,classical beauty,graceful and graceful beauty,and rational beauty.Third,the cultural significance of the clothing symbols in Li Ziqi’s short video is disseminated.Cultural significance is another manifestation of the implicit meaning.Different clothing and clothing can convey different cultural meanings.The traditional clothing symbols in Li Ziqi’s short video not only present my country’s Confucian cultural values and Taoist cultural values,but also revive traditional aesthetics,inherit the spirit of ingenuity,awaken the Chinese people’s attention to traditional clothing,enhance cultural self-confidence,and successfully inherit and develop excellent traditional culture..After elaborately expounding the different levels of meaning transmission of traditional clothing symbols in Li Ziqi’s short video,and on the basis of the successful transmission of its meaning,the author seeks to analyze the inheritance and development of traditional culture in the future.Integrate with life;enrich the forms of expression and activate traditional culture;not just on the surface of culture,but deeply cultivate the cultural connotation;adopt ritualized communication to share cultural values.