Research On The Content Production And Operation Of Short Videos For Agriculture,Countryside And Farmers In Tik Tok

The guidance of the national rural revitalization strategy and the rapid change of the Internet provide the soil for the vigorous development of short videos for agriculture,countryside and farmers.The creators show the audience the image of hard-working and intelligent new farmers and the new rural landscape full of fireworks from the perspective of the first person,which to a certain extent eliminates the stereotype of rural areas in the hearts of the audience and promotes the development of rural economy.However,there are still some problems such as poor content quality and unreasonable operation mode in the process of continuous development of short videos for agriculture,countryside and farmers,so this paper takes the "New Farmer Plan" of Tik Tok as an example to analyze the content production and operation strategy of short videos for agriculture,countryside and farmers,aiming at providing guidance for the creators of agriculture,countryside and farmers.First of all,this paper selects some representative short video accounts of agriculture,countryside and farmers from the "New Farmer Plan" of Tik Tok as the research object,and understands their general situation.Secondly,it analyzes the content production and operation of the research object.The main body of creation,mainly the new farmers,has completed the construction of the short video content of agriculture,countryside and farmers by using natural landscape,body movements,auditory language and other elements,and has established a profound emotional connection with the audience through the interactive behavior of the characters in the picture.In terms of operation,the distribution strategy with both breadth and precision makes the content reach users widely and accurately.The interactive strategy of attaching importance to experience and emotion enhances the activity of users,the sustainable commercial realization strategy deeply excavates the value of users,and the creators of agriculture,countryside and farmers maximize the value of accounts by using diversified and refined means of operation.Finally,the creators of agriculture,countryside and farmers should be guided by effective content production and operation strategies.At the same time,the government and official platforms should also empower them,so as to promote the sustainable development of short videos for agriculture,rural areas and farmers.