| With the continuous change and development of Internet technology,social media has become an important pole in the Internet field,and the release and dissemination of news information is no longer limited to traditional media and news portals on the Internet.Social media has gradually become an important platform for the dissemination of news information due to the continuous increase of audience contact time and the normalization of usage habits.In the process of disseminating news information,social media got rid of the one-way straight-line communication mode of traditional media and news portals,and turned to the mode of joint news release by UGC and PUGC.Douyin,as the leader of short videos in social media in recent years,has played an important role in the release and dissemination of news information.In order to improve their communication power,influence and credibility,major mainstream media have entered Douyin one after another.,to release and disseminate news information in social media in a way that the audience likes to hear.This paper takes Douyin as an example to study the phenomenon of social communication of news,and studies the communication phenomenon,communication motivation,communication mechanism of today’s social media,and the impact of social communication of news on the entire news ecology,in order to explore news in the era of rapid technological development Changes in business formats and future development directions. |
PDF Full Text Request