A Study Of Financial News Narratives In The Context Of New Media

In recent decades,new media technologies have been developing,commercial media have emerged rapidly as an important force in the media world,and news narrative patterns have been changing in a subtle way.In the digital era,the financial news produced and published by We Chat public websites have the triple attributes of news,business and social networking,and thus the financial news narrative also presents new features and paradigms.Different narrative paradigms affect the reading experience and the amount of information obtained,so the research on the narrative of financial news in new media is on the agenda.This paper focuses on the financial news narratives in the new media context,and uses a combination of content analysis,case study,textual analysis and comparative research methods to analyze the three We Chat public websites of Wu Xiaobo Channel,Huxiu App,and 36 Kr published between June 29,2020 and June 28,2021 110 articles were analyzed.The research process combined the traditional research framework of news narratology with the postmodern social context to analyze the narrative context,narrator,narrative receiver,narrative discourse,narrative structure,and narrative perspective.It is found that the narrative features of financial news in the new media context present a difference from the narratives of financial news in traditional media.The narratives unfold along the triple logic of media logic,business logic and social logic,and behind these three logics is the figure of the logic of capital.With the infiltration of media technology and social culture,the current narrative context is divided into Internet context,mediated context and social culture context.The narratives of financial news also show three major shifts,namely,narrative interpretation tends to be complex,narrative forms become diverse,and narrative structure tends to be ambiguous.The study of narrator,narrative receiver,narrative structure,narrative discourse and narrative perspective of the collected samples reveals that under the regulation of media logic,the narrators of current new media financial news texts are mostly public,and the active interpretation intentions of narrative receivers are confirmed in the new media context;under the induction of commercial logic,the narrative structure of new media financial news has formed micro-diamond narrative structure,summoning structure Under the urging of social logic,the narrative discourse presents interesting features,and metaphorical structure,strange rhetoric and emotional tone become the undertones of the narrative discourse;The flowing narrative perspective in the narrative both enables the matching of information and scenes and further enhances the social overtones of the narrative discourse.The study finds that the will of capital is carried out behind these features,in line with the profit goals of commercial media.In addition,this paper also tries to explore the uniqueness and narrative value of financial news narratives in the new media context,reflect on the problems that arise in the narrative process,and try to put forward corresponding strategic suggestions.