M Technology Company Mobile Phone Business Technology Innovation Strategy Research

For technology companies,how to formulate technology innovation strategies has become the key to the survival and development of enterprises.M Technology Company is a technology company mainly engaged in mobile phone business.After a rapid growth stage,it is facing more and more fierce technology and market competition.The technological innovation strategy of its own conditions has become an important issue facing the company at present.Based on the theoretical framework of corporate strategy and technological innovation strategy,this paper use tools such as PEST analysis,Porter’s Five Forces Model,SWOT analysis matrix and QSPM matrix to analyze the external environment,competitive situation and internal resource conditions of M Technology Company’s mobile phone business,and discuss the company’s advantages,disadvantages,opportunities and threats in mobile phone business technological innovation,and accordingly puts forward the company’s technological innovation strategy in mobile phone business and the corresponding implementation priorities and steps.Through research,this paper proposes that the company’s mobile phone business should adopt a technology innovation strategy dominated by independent development and innovation strategy,supplemented by cooperative innovation strategy.Around the strategy,the corresponding strategic goals,priorities and implementation plans were put forward,and corresponding safeguard measures were formulated in terms of systems and funds,including providing more policy support and increasing investment in research and development.This research can provide a certain theoretical and countermeasure reference for M Technology Company’s technological innovation strategy formulation in the mobile phone business,and can also provide a certain theoretical and methodological reference for the formulation of technology innovation strategy of similar technology companies in this industry in China.