Reseach On The Impact Of Community Business Model On Enterprise Value

Community is the aggregation of information dissemination,emotional exchange and value sharing through the media.With the progress of The Times and technological development,the community is also in the process of continuous evolution.The development of mobile Internet technology has promoted the rise of "community economy",and the business model formed thereby has a significant impact on the operation logic of traditional enterprises.The rise of knowledge payment platform,social e-commerce and social video is constantly promoting the transformation and development of traditional Internet business model.Throughout the development history of China’s video industry,traditional video platforms led by "Youiteng" occupy the main market for a long time.In recent years,Bilibili,a video platform known for "Generation Z" community,has broken the market monopoly pattern of traditional video platforms.In 2020,the market value of Bilibili began to surpass that of IQiyi,a leading video company in China.Bilibili relies on its business model to drive the improvement of its own value and create unique commercial value.Its development process and experience have certain reference significance for the same industry,and have great research value for the academic circle.Based on the relevant theories of community business model and enterprise value as the foundation,build community business model the impact on the enterprise value theory framework,selecting typical community business model enterprise Bilibili as the research object,using a variety of research methods,analyze Bilibili business model development present situation,then through constructing the theoretical framework of value creation activities of Bilibili study,Using the valuation model that matches the characteristics of the industry and the enterprise,and combining with its stock price performance,this paper evaluates the enterprise value creation effect of Bilibili,excavates how Bilibili creates unique commercial value through its business model,and finally summarizes and prospects the research of this paper.According to the related theory,this paper builds a community business model the impact on the enterprise value theory framework,from the asset allocation,profit driven and value creation three dimensions to research the inherent relationship of the two find community business model through the layout of community ecology,maintaining community atmosphere,adopting community marketing,improve their ability to the user’s access to and retained ability,Relying on the characteristics of community has stronger,more lasting and more stable liquidity than traditional flow,and produces economies of scale and operational efficiency in cost investment,so as to continuously improve their liquidity capacity,achieve stable improvement of user value,and ultimately have an obvious driving effect on enterprise value.At the practice level,selecting typical enterprise Bilibili as the research object,found that bi li bi miles through the construction of community ecology,will itself into a high viscosity,high activity and high sense of belonging and so on the characteristic of video community,compared with the traditional video platform with strong cashability,continuity and growth in terms of profitability.Through the evaluation of the value creation effect of Bilibili through the relevant valuation model,it is found that the appraised value of Bilibili keeps growing,and the stock price has performed well since its listing.Under the community business model,Bilibili constantly creates higher user value,thus driving the continuous growth of enterprise value,which has great development potential.Bilibili’s success can be used as a reference for other video platforms and even the entire Internet industry.On the existing academic achievements,this paper further enrich the research of community business model,at the same time,based on financial perspective,based on business model of non-financial factors of value creation,to explore the business model and internal relations of enterprise value,business model innovation for the traditional Internet business and provide reference for development strategy.