Research On Performance Evaluation Of BILI Open Business Model

With the advancement of Internet technology,my country’s video website industry is booming.After years of competition,some companies in the industry have gradually formed a relatively stable business model.Bilibili is one of them.Bilibili guides the production and operation of the company with its open business model operating rules,from the layout of the supply side of video resources to the marketing and promotion for acquiring users.Bilibili intends to help the company to achieve its business objectives and enhance corporate value,through the business model.Whether this logical path is feasible,it needs to be comprehensively analyzed by establishing a causal link between the business model and corporate performance,and evaluating the performance under this link.Focusing on the above two aspects,this paper takes the commercial canvas theory as a clue,and uses the financial index method and the non-financial index evaluation method to comprehensively evaluate the performance of the enterprise’s open business model.First,by combing through the literature of domestic and foreign researchers on business models and performance evaluation methods,it is sorted out that previous studies have limitations in evaluating the performance of business models.They either focus on evaluating business models,or they focus on evaluating corporate performance.This article has made effective improvements.Secondly,it explains the related concepts and theoretical foundations used in the research of this article,and briefly describes the basic situation of the case company Bilibili and the main performance of its open business model in four aspects: customers,products,infrastructure and profit models.Then analyze corporate performance,complete the analysis process through horizontal and vertical comparative analysis of related financial indicators and non-financial indicators,supplemented by charts and data.Finally,it evaluates the performance of the enterprise,summarizes the aforementioned analysis results,and draws enlightenment,deficiencies,and areas for improvement.Research shows that Bilibili’s open business model can bring good performance to enterprises.This performance result is manifested in three aspects: strengthening the content layout on the supply side,creating sticky clusters on the user side,and optimizing the profit structure of the website.The research enlightenment is manifested in three aspects:focusing on brand culture,actively creating a community atmosphere,and rationally laying out a diversified realization path.