Gender Performance:A Study On Self-presentation And Social Impact Of "Male Impersonating Female Bloggers" On Short Video Platforms

The sharing scene brought by the development of short video makes male and female bloggers enter.In the noisy field of Internet public opinion,male and female bloggers who dress up as male and female are even more surrounded and disputed by people.The focus of this study is how they use social resources for gender performance,what kind of gender norms and social monitoring are implied behind the performance,and what kind of impact it will have on the society.This paper tries to analyze the self-presentation of male and female bloggers from Goffman’s theory of parody,and analyzes its influence in combination with Judith Butler’s theory of "gender performance",and conducts research through online interview and text analysis.The study found that men play female bloggers through the body,language,scene in order to construct a three dimensions of self-image,and from the point of the effect of the rendered she-males female bloggers is bromeo role,beauty makeup master role,and play roles,the three kinds of roles in the audience happy also pull close the distance between the audience and at the same time,but it is difficult to avoid the dissimilation of gender identity.At the same time,male and female bloggers maintain and consolidate their image symbols through public backstage,active performance and benign interaction according to their inner portraits of the audience.Under the help of capital,she-males female bloggers become short video platforms,"gender wonders" the way to present them to self sent a challenge to the patriarchy society and gender stereotypes,also has a certain effect,but in the context of consumerist admission she-males female bloggers inevitably fall into the predicament of the commercialization,Male bloggers who dress as women unconsciously compromise patriarchal society and gender stereotypes.