Identity Construction And Identity Research On Network Interest Community Conference Leaders

The rapid development of the mobile Internet has promoted the enthusiasm of the user production content,and people no longer simply meet the passive information consumption,but actively explore the speech space.In network virtual communities,the majority of individuals are based on interest,hobbies,experience,through a wide range of online forms of information sharing,but not all members are in full equality in the community communication relationship,only part of the users have more The resources,capabilities,can more actively realize self-identity buildings,and make more adequate self-expression and performance,and then win the attention,support and trust of others.That is,only opinion leaders users are usually located in the center of social networks,and play their influence on community members and community exchange activities.This paper mainly uses deep interviews and participatory observation methods to conduct comprehensive research on the leaders users of "head group" in today’s headlines.The first chapter combed the related results of online opinion leaders,identity construction and identity research.The second chapter system summarizes the rise and development of online communities at home and abroad,and introduces and combines the settings of the "head group" and its content ecology.The third chapter analyzes the characteristics,activities and impacts of the "head group" opinion leader in 12 interviews.The fourth chapter focuses on the three aspects of social media,community operations,self-presentation,focusing on the general process of the "head group" opinion leader identity.The fifth chapter explores the practical mechanism of its opinion user identity identity from the individual identity and the identity of the group.On this basis,this paper reflects the identity construction and its responsibilities of the advice leaders.