A Research On The Identity Construction And Identity Of "Lolita" In The Network Environment

In recent years,the youth culture become increasingly rich,"Lolita" subculture originated from Japan and spread to China quickly,which has been a hot topic for the youth."Lolita" enthusiasts communicate in the internet network,and form relatively stable groups.Cohen Albert "problem solving" theory considered that "all human actions including subculture,are a series of efforts to solve problems.People’s behavior depends on the problems they face".This research takes the "Lolita" fans as the research object.It is based on the theory of"problem solving" and identity,using observation and in-depth interviews method to investigate the communication channels of "Lolita" culture and the main form of this group.On this basis,the paper analyzes how fans construct group identity and interact with each other.The study finds that the network provides a solution to the problem.They build a "lovely,elegant,free" image to achieve the ideal life and get the psychological satisfaction.In a quiet way to solve the contradiction of self identity,they escape from the real life.But that is just the virtual reality,and it can’t solve the whole problem.