Communication Of "Model Of The Times" Of In The Background Of Media Convergence

There is no doubt that the continuous integration of the media is driving profound changes in the ecology of public opinion,the media landscape,and the means of communication,and news and public opinion work is facing new challenges.In the era of media fusion,how to act according to the situation,act according to the situation,and act in accordance with the situation,so as to better play a spiritual leading role,"to make all the people unite closely in ideals,beliefs,values,and moral concepts,and let the positive energy Stronger,the main theme is higher" has become a new topic reported by typical figures.The expression of empathy can effectively promote the emotional connection between passers-by,recipients and the reported objects in this ever-changing environment,and strengthen the reporting effect of typical characters.As a typical example,Huang Wenxiu is a "model of the times" that was produced,disseminated and established in the shortest time in the context of media fusion.By exploring the logic of empathy operation behind it,the "model of the times"in the context of media fusion can be summed up from the outside and inside."The characteristics and laws of production and dissemination,forming experience that can be used for reference,have important theoretical value and practical significance in the new era.This paper adopts the method of case study and text analysis,etc.,based on the relevant knowledge of typical reports,agenda setting,empathy theory,etc.,to study the news production of the deeds of Huang Wenxiu,the "model of the times".By analyzing the communication environment in which he is located,he will sort out Huang Wenxiu’s communication process and image production as a "model of the times",summarize the text and communication characteristics,image characteristics and reporting framework,and on this basis,analyze the mechanism of empathy expression in news production.The study found that in terms of empathy in the communication environment,the environment of the times,the media environment and the needs of the main body provided fertile ground for the birth of "models of the times",forming a benign relationship of "consensus-empathy communication-deepening consensus".In the process of communication,the main body of communication relies on different media forms,closely follows the theme of the times,and combines narrative skills to describe the spirit of the characters;the communication channels make full use of the advantages of media fusion,forming an evolution model from local figures to national models to "models of the times" The sublimation of empathy is manifested in the creation of a media fusion public opinion matrix to trigger emotional infection,the construction of backstage pre-scenarios to trigger viewpoint selection,and the skillful use of rituals in collective narratives to strengthen behavioral empathy.In the value empathy of the role model image,we will grasp the spiritual core,shape the role model image and spiritual connotation that meet the needs of the times,and connect the audience’s psychology and the pulse of the times to empathize.This paper summarizes the production and dissemination of "model of the times" under the background of media fusion by using empathy: in the communication environment,empathy as a "lubricant" should be well used;empathy strategies and modes should be grasped in the process of communication;To choose the role model of the times with empathy symbols.However,it should also be noted that social distancing,spatial distance,digital divide and other contextual differences will bring unequal empathy to the audience,and business problems such as content convergence and ineffective communication density brought about by media fusion will weaken empathy,and some audiences The misunderstanding of the image of the "dead" role model also affects the generation of empathy value.In this regard,it is recommended to bridge the situational distance with strong text and fusion media;seek improvement paths from empathy,empathy,and empathy rhythm;identify the crux of the tripartite empathy of "the role model of the times-communicator-audience",and grasp it well The interests of all parties are balanced.