The New Generation Of Video Media Type Of People And Things To Keep The Right And Innovation

Typical character reporting has always assumed the important responsibility of promoting advanced values,and plays an important role in telling good Chinese stories and promoting the soft power of national culture."Model of the times release hall" is a typical program set up by CCTV to release model.Since its inception,more than 120 model figures have been released and 87 programs have been broadcast in total.With the use of multifunctional TV art system and advanced communication concept,it has a far-reaching influence in leading the spirit of The Times,setting up lofty pursuit and promoting the construction of socialist core value system.It provides a model for the typical character report of TV media in the new era.Since the 20 th National Congress of the People’s Republic of China,"upholding integrity and innovating",as an advanced ideological concept in the new era,has provided guidance for the development of various fields.By sorting out the development history of typical character report,it is found that the contemporary typical character report is faced with the dilemma of times change and its own shortcomings.Therefore,this paper takes the "Model of the times release hall" as the research model,combines with the related concepts of Marxist news view,and considers how to do a good job in typical character report of TV media in the new era from two aspects: keeping the right and consolidating the basic and innovating and seeking change.The report on typical characters of TV media in the new era is mainly based on five aspects.First,adhere to the correct political direction: adhere to the unity of Party character and people character,improve the quality of positive propaganda and thematic propaganda;The second is to adhere to the correct direction of public opinion: clearly understand the responsibility and mission of public opinion guidance,and shape the public opinion field of positive typical characters;The third is to adhere to the correct value orientation: firstly,based on media integration,to understand the new value elements,secondly,to innovate the communication concept,to adhere to the correct value orientation;Fourth,practice media social responsibility: establish social responsibility cognition system,build social responsibility service ecology;The fifth is to carry forward traditional culture and national spirit: relying on the universal demonstration value of excellent traditional culture,grasp the double dissemination of classical traditional culture.The innovation and change of TV media’s typical character report in the new era can be formed from the four directions of idea,content,form and means.From the perspective of concept innovation,it is necessary to maintain a positive publicity position to emphasize the position of public opinion,strengthen emotional expression with the help of storytelling techniques,and build emotional identity with the advantage of ritual communication.From the aspect of content innovation,we should go deep into the content of the masses,strengthen the theme of the report by using spatial narration,and broaden the breadth and depth of the report content.From the aspect of form innovation,we can start from three aspects: mode,voice and ritual.From the perspective of means innovation,dynamic narrative language,holographic propagation matrix,holographic media contact and other ways can be used."Model of the times release hall" has been trying to break through the shackles of typical character reports of TV media and provide an effective path for the development of the new era.