Based On The "elderly Influencer" Economy Research On The Innovation And Diffusion Of Information Poverty Alleviation Mode In Three Eastern Provinces

In 2020,China has won a complete victory in the fight against poverty,the economic has improved.However,the aging phenomenon is becoming more serious,and the development of the elderly in poverty-stricken areas has attracted attention.How to stimulate their internal impetus for poverty alleviation and fundamentally implement the "hematopoietic" help has become a challenge.With the improvement of Internetrural and network infrastructure,more rural elder can take the initiative to access the Internet,share their daily life on platforms,and join the ranks of Internet celebrities,forming the disseminator — "Elderly Influencer" under the positive aging policy.They attract a lot of eyeballs,win fans of all ages and bring economic benefits.If the Elderly Influencer is taken as the information poverty alleviation and stimulate the internal force of the elder,it can realize the information resources in the poverty areas and prevent the risk of re-poverty,and realize rural revitalization has become a topic to be studied at present.Based on 2022 continuously promote rural revitalization in the three northeastern provinces and Rogers innovation diffusion theory,select for 100 w + "Elderly Influencer" as the subject,combing with regional characteristics out of "Elderly Influencer" resources,first,through in-depth interview method,how the audience view "Elderly Influencer" economic power the three information poverty alleviation,silver web celebrity live with goods attitude,whether can bring innovation mechanism for poverty alleviation.Second,from the perspective of consumer emotional design questionnaire,analysis based on the "Elderly Influencer" economy of the three provinces information mode of diffusion factors,and use the prediction model of diffusion factors quantitative analysis and statistics,concluded that silver web celebrity sentiment,mobile scene,poverty alleviation products accurate for this model diffusion is significant relationship.Finally,based on the empirical analysis results,this paper puts forward countermeasures for poverty alleviation in other poverty-stricken areas from the perspective of silver Internet red and poverty alleviation products.The combination of silver net red economy and information poverty alleviation can play the effect of 1 + 1>2,form a strong force of poverty alleviation and development work,and have certain practical significance for the early realization of the revitalization of northeast China.