Comparison Of Digital Transformation Modes Of Financial Media In China And America

In the era of newspaper,TV,PC Internet,mobile Internet and Internet of Things,under the fierce impact of new media,the competitiveness of traditional financial media has declined significantly,facing a huge crisis such as user diversion,advertising revenue decline and core competitiveness reduction.In order to seize the new ideological position,the CPC Central Committee issued the national strategy of media integration,turning traditional challenges into opportunities,carrying out digital transformation around content,technology,channels,systems and other aspects,and finding the path and way suitable for their own development,which has achieved initial results.At the same time,the popularization of artificial intelligence,big data and 5G technology will further create new information communication platforms and new communication modes,and promote the transformation and upgrading of traditional media to the direction of networking,digitalization and intelligence,which has a profound impact on today’s media pattern and network communication environment.By sorting out the status quo of digital transformation of Financial and economic media in China,this paper analyzes the problems existing in the process of transformation,such as misunderstanding of ideas and thinking,imperfect system and mechanism,lack of integrated development,lack of high-quality content,unclear profit model and so on.To gain the new media and the Wall Street journal,for example,using literature analysis,analysis,comparison method,content analysis and other research methods,from the concept of thinking,content production,transmission,profit model,etc.,trying to explore the digital transformation of both practice and trends,through to the domestic and foreign financial media’s digital transformation to conduct a comprehensive and detailed comparative analysis,Extract the most cutting-edge,the most essential theoretical and practical path,intuitively recognize the gap in the development of our financial media,and focus on the sustainable development of China’s financial media,This paper puts forward suggestions on digital transformation and integrated development at five levels,including adhering to high-quality and specialized content,formulating transformation strategy in line with its own,strengthening technological strength,reconstructing production process,and differentiating digital content charges.