Research On The Application Of Big Data Technology In The Field Of Internet Insurance

After years of rapid gro Wth,China’s insurance industry has become the World’s second largest insurance country based on the original premium income since 2016,When China’s original premium income surpassed That of Japan.Ho Wever,there is still a big gap bet Ween China and developed countries in terms of insurance depth,insurance density and penetration rate.At present,China’s insurance industry is in the process of transforming from high-speed development to high-quality development.2020 ne W outbreaks,on the one hand to the insurance company to bring ne W business to reduce adverse effects,such as on the other hand ne W cro Wn outbreak in a certain extent also raised the national consciousness and of Will,make people’s insurance Way changed,from the traditional offline for face to face,gradually transferred to online for out of contact,The transformation of insurance mode has also greatly promoted the development of Internet insurance.In this era,if China’s insurance industry Wants to seize the historical opportunity of "overtaking on curves",it is necessary to give full play to the advantages of big data,artificial intelligence and other high-tech technologies in the digital Wave and innovate the development of insurance industry.Therefore,ho W to apply big data technology to Internet insurance more comprehensively has become an urgent problem to be solved.At present,motor vehicle insurance is an important insurance type and premium income source for property insurance companies.Since the third commercial auto insurance rate reform started in March 2018,the trend of differentiated pricing of brand models has been formed.Taking the motor vehicle insurance business of property and casualty insurance companies as an example,this paper studies the application status and existing problems of big data technology in the field of Internet insurance,and provides relevant suggestions for promoting the application of big data in the field of Internet insurance.This paper first introduces concepts and theories related to big data and Internet insurance,and compares Internet insurance With traditional insurance to find out the advantages of Internet insurance.Then,the development process,current situation and trend outlook of Internet insurance in China are summarized.On this basis,the application of big data in each link of Internet insurance is analyzed.The analysis results sho W that there are some problems in the application of big data in Internet insurance,such as high cost of information system construction,difficult information sharing,huge data scale,risk of information security protection,scarce professional talents and imperfect supervision system.Taking W Property insurance Company as a specific example,this paper introduces the specific application of big data technology in the development,marketing,service and risk control of motor vehicle insurance products of W Property Insurance Company.Finally,some suggestions are put for Ward for the problems found in the research.