Research On Marketing Strategy Of Internet Insurance For A Insurance Company Under The Background Of Big Data

In recent years,with the rapid development of China’s economy,people’s awareness of insurance has gradually deepened,which has stimulated consumer demand for insurance products,and more and more people have become potential consumers in the insurance market.The arrival of the information age and the proposal of the concept of "Internet plus" are all promoting the active transformation of traditional insurance companies to Internet insurance.According to relevant statistics,the scale of the Internet insurance market will continue to rise in the next decade,with huge business development space.In order to seize the market,various insurance companies are implementing different marketing strategies and insurance products to meet the growing diversified needs of customers.In the face of such fierce market competition,the company should accelerate the improvement of its internet marketing strategy,continuously expand the width and breadth of its products,improve profit growth points,and win an opportunity for the company’s sustainable development.As a traditional large domestic property insurance company,facing the vigorous development of Internet insurance,it should actively exert its existing brand advantages,reasonably formulate its own Internet marketing transformation strategy,continuously consolidate the company’s position in the industry,and break through development bottlenecks.This article uses analytical methods such as research and literature research to study the current industry environment and marketing status of A Insurance Company.It comprehensively uses PEST model and SWOT model to analyze the company’s internal and external environment,identify the company’s shortcomings in marketing strategies,and provide corresponding suggestions.Using the STP model at the company level,analyze how to segment the market,select target markets,and develop marketing strategies to continuously adapt to changes in market demand,and improve the resilience and competitiveness of enterprises.Secondly,by using the 7P marketing mix model to better improve the company’s marketing strategy from seven different dimensions,it reveals that employee participation has important significance for the entire marketing activity;Through communication with customers to achieve feedback,the company used this to improve services to meet customer expectations,deepen the concept of service marketing,and identify the foundation for Company A’s long-term development.Through the above model,analyze the company’s current development situation and existing marketing drawbacks,develop effective marketing strategies,use big data technology to mine and analyze the inherent value of information resources,optimize the quality of information services,make information guidance more efficient and accurate,and achieve accurate marketing and personalized pricing for customers in the target market.At the same time,it focuses on analyzing the application of big data technology in the entire process of company product underwriting,marketing,and claims settlement,building a more comprehensive corporate security measures,actively innovating models,making full use of talent,promoting the rapid development of enterprises,maximizing social and economic benefits,and achieving company transformation and upgrading.