Research On The Aesthetic Value Of Domestic Urban Network Drama

With the rise of streaming media platforms and the decline of traditional TV communication systems,network dramas are playing an increasingly important role in People’s Daily viewing of film and television products.Urban network dramas often occupy the position of the head subject in network dramas because of their close characteristics to real life.However,due to the dual properties of commercial and artistic,urban network dramas are easy to fall into the creation mistake of pursuing traffic and interests in subject selection and narrative,resulting in the quality of some series cannot meet the aesthetic needs of domestic audiences.In recent years,China’s online audiovisual industry is in a golden age.Online audiovisual products have become an important channel to tell Chinese stories well.The government also attaches great importance to the communication strength and effect of online audiovisual products.On the other hand,Chinese society is in a critical period of cultural transformation.Online audiovisual products can serve as a key media tool to realize the reshaping and transformation of Chinese social and cultural forms.On the one hand,urban network drama is close to reality and reflects the various social conditions;on the other hand,it has diversified themes and forms of expression.Therefore,it plays an important role in telling Chinese stories well,enriching people’s spiritual and cultural life,and accelerating the transformation of Chinese society and culture.This paper starts from the definition of the concept and the context of the existence of urban network drama,analyzes its aesthetic characteristics by studying the construction of story layer of Tencent video urban network drama in the past five years,and explores the aesthetic misunderstandings of urban network drama on the basis of the analysis of the construction of aesthetic space and aesthetic environment of urban network drama,so as to make a dialectical analysis of the aesthetic value of urban network drama.On this basis,this study believes that the current urban network drama has aesthetic misunderstandings such as stereotyped narration,spatial fantasy and ethical alienation,which ignores the diversified aesthetic needs of real audiences and the existing predicament of life.However,from the perspective of its aesthetic characteristics and aesthetic environment,Tencent video urban network drama still has the aesthetic value of spiritual interaction,presentation satisfaction and visual landscape,and plays a certain role in the current cultural transformation of China.