Research On The Emotional Mobilization Strategies Of New Mainstream Medi

At present,the media technology empowers the people,and the netizens actively participate in the discussion and trial of social hot events,in many major events,the truth has given way to public opinion.In this complex network public opinion environment,the mainstream media actively release the network public opinion,the mission of guiding the spread of social positive emotions is particularly important.In this paper,Meng Wanzhou incident is selected as a case study,using text analysis method,case study method,frame analysis method,etc.,in order to explore how the new mainstream media to use the network of new media platform for emotional mobilization to lead the relevant analysis,in order to improve the existing academic literature on the mainstream media positive emotion mobilization strategy research perspective.This paper is divided into three parts.The first part analyzes the new mainstream media and the concept of emotional mobilization and the advantages of mobilization.The second part explores the strategies of emotional mobilization,which is divided into emotional arousal according to the commonness of netizens’ emotional change and the dynamic process of emotional mobilization under public opinion events in the literature of emotional communication,emotional focus and emotional reinforcement strategies.In the second chapter,the author studies the strategies of emotional arousal,including the effective use of positive rhetoric,visual and audio-visual language,and the construction of the image of "The weak".The third chapter is the emotion focusing strategy,the conclusion is that in the report frequency,the report topic through the high frequency report sets up the net for the Netizen’s agenda to realize the emotion focusing,the opinion leader guides the topic,major new media platforms to link emotional momentum and other strategies for emotional focus.Chapter Four,from a more macro perspective,analyzes the mobilization strategies of the mainstream media reports on the incident of Meng Wanzhou through the use of the media framework theory and the national conditions,specifically from the perspective of patriotism,the three frameworks of national identity and humanitarianism are analyzed,including the use of traditional poetry and scene props to stimulate patriotic feelings,the use of collective memory,"Red China" and other strategies to build identity;As well as related video interpretation reveals hegemonic politics and "Law-abiding" image construction and other strategies.In the last chapter,some problems of the new mainstream media in the process of emotional communication are pointed out,and some solutions are put forward.