| Fan Circle,originally a cultural and entertainment community spontaneously formed by star-obsessed fans,now it has gradually developed into an organized and large-scale group,which is controlled by capital and platforms,organized and directed by opinion leaders,and participated in a series of activities such as beating lists,scolding wars and reporting.By means of the magnifying glass of capital,the fan culture has gradually gotten rid of the identity of the minority by changing from the virtual second dimension to the actual influence on the real life.As it becomes easier and easier to "go out" today,the behavior and way of thinking of fans will also affect more groups along with their idols "go out".Based on fans as the main object of study,by reviewing the source of the generation and development of "fan",the definition of "fan circle"and "fans’ mode of thinking and behavior"(which can call it fanclization),the major forms of can be found in the Internet environment,more and more cultural sphere are presented the trend of "fanclization ","fan"generalization of norm has become a kind of network.The paper is divided into six parts.The first part describes the research background,research methods,research innovations,literature review and distributed questionnaires.The second part defines the concepts of "fan circle" and "fanclization",sorts out their emergence and development,and selects several typical forms of fanclization.The third part combs the thinking and behavior characteristics of "fanclization" in network communication in detail.The fourth part summarizes the rules of"fanclization" network communication from the perspectives of fans’thinking,behavior and expression.The fifth part specifically analyzes the reasons for the formation of "fanization" communication rules.The sixth part analyzes the negative and positive effects of "fanization" network communication through questionnaire survey and put forward coping strategies.The seventh part is the conclusion.In terms of thinking and behavior,"fanization" mainly shows the diversified development of fans,the renewal of fans’ square discourse and the emotional labor of data-oriented theory.At the same time,the network communication of"fanization" has several laws:fanization thinking spreading in network practice,the normalized development of fanization conflict behavior and the new "spiral of silence" caused by fanization expression and so on.From the perspective of alienated fandom culture,"Aidou" has become a symbol of fans’ consumption.The development of fandom only data theory cannot be separated from the boost of capital.At the same time,the idol industry and the Internet platform jointly influence fans’thinking and behavior.From the point of view of fans’ construction of identity,their identity logic is a process from other identity to self-identity and then to group identity,and group identity is strengthened in subsequent activities,and members are increasingly connected and aggregated into an "interactive community". |
