Study On Chinese Podcast From The Perspective Of Circle Communication

The advancement and progress of science will bring the new birth of mediaplatform products and the podcast is a new media-platform product born with the progress of the Internet.It was created in the USA in 2004 and has made great progress abroad.However,Chinese podcasts have been in a relatively weak development trend in China before the launch of the "XiaoYuZhou" App.Furthermore,with the explosion of the "XiaoYuZhou",other major platforms have also stepped down and increased their investment in podcast products,which leads Chinese podcasts to a booming age.This paper mainly explores the basic process of Chinese podcast’s circle communication from the definition and development of Chinese podcast,adopting in-depth interviews,case analysis,participatory observation,etc.,to discuss the basic elements,principles,and essence of Chinese podcast’s circle communication,and also aims to make a certain contribution to the circle communication research of Chinese podcasts.Different from other media products,podcasts have the characteristics of portability,companionship,and interactivity,which meet the needs of different users of sound as a medium.For the development of Chinese podcasts,the birth of a good App will also help it make great progress from all pespective.The "XiaoYuZhou"App has promoted Chinese podcasts in terms of content production,audience acquisition,and circle development.Generally speaking,Chinese podcasts are increasingly presenting a virtual circle that is centered on podcast content,in this process,all listeners,anchors are the main body,and emotional connection is the driving force,relying on various podcast platforms and social platforms.It is a form of circle-based communication that realizes the effective transmission of podcast content and information from inside to outside the circle.