The Research Of "Breaking Circle" On The Dissemination Mechanism Of New Mainstream Domestic Dramas

With the rise of the Internet and the advent of the all-media era,how mainstream culture interacts with audiences and how to better integrate with popular culture,elite culture and subculture is a difficult problem in the development of mainstream culture.As one of the main carriers of mainstream culture,TV dramas have always been responsible for conveying mainstream values.Although traditional melodramatic TV dramas have absolute advantages in terms of values,they often do not handle the expression of mainstream discourse well,thus producing works with low public acceptance and not playing a value-oriented role.Since the development of the epidemic,China’s TV drama industry has seen rapid development,and its proportion in the cultural industry has been gradually increasing,thus the development of melodramatic TV dramas has formed a new TV drama model with "mainstream values+ mainstream market" under the continuous polishing of the background and market demand of the times,namely The "New Mainstream TV Drama".It not only inherits the fine tradition of melodramatic TV dramas,but also meets the demand of the mainstream market for excellent and commercially entertaining film and TV works,thus,the new mainstream dramas have reached an unprecedented level of circle-breaking dissemination.This thesis mainly focuses on how the new mainstream TV dramas(hereinafter referred to as new mainstream dramas)break the traditional development of melodramatic TV dramas,discusses the current situation and reasons of breaking the circle of new mainstream dramas,and explores the specific changes of breaking the circle of new mainstream dramas in terms of their communication forms,communication channels and content.First of all,we analyze the performance and reasons for the breakage of the circle of the new mainstream dramas in China,from the current development status of the new mainstream dramas and the performance of the breakage of the circle,to the performance of the whole film and television drama market,and analyze the reasons for the breakage of the circle of the new mainstream dramas in three dimensions: the communicator,the communication method and the communication content.Secondly,we will analyze the performance of new mainstream dramas in terms of their communication forms and channels,and analyze the current situation of their communication in social media and online propaganda in view of the characteristics of the current media environment in the mobile Internet era,so as to clearly identify the external changes of new mainstream dramas in breaking the circle of communication;finally,we will focus on the innovation of the communication contents and creation mechanism of new mainstream dramas,and analyze the innovation of new Finally,we hope to combine the current development of new mainstream dramas with the current situation of new mainstream dramas going abroad,in order to provide some thinking direction for the future development of new mainstream dramas and even the development of the whole film industry.