Research On The Communication Of Tribute Dramas Based On The Perspective Of Young Audience

With the 70th anniversary of the founding of New China,the 100th anniversary of the founding of the Communist Party of China and other"dedication" nodes,a number of dedication dramas successfully "out of the circle",breaking the audience to the previous dedication drama "too didactic The The Awakening Era,The Great River and other "explosive" masterpieces frequently appear on the screen,these plays with a moving narrative expression,exquisite artistic techniques,with the aesthetic style,harvest a large number of audiences,especially young people’s love.Cultural consumers are both receivers and actors of information,with a certain degree of subjectivity and counter-influence from the perspective of young audiences,we use text analysis,case studies,questionnaires and in-depth interviews to analyze the dissemination of celebratory dramas among young audiences,to understand how young audiences use and satisfy the content of celebratory dramas,and to explore how celebratory dramas can be rejuvenated to meet the needs of young audiences.The first chapter analyzes the background of the research on young audiences of celebratory dramas,reviews the existing research in the academic field,and summarizes the research methods,significance,innovation points and shortcomings.The second chapter analyzes the development and progress of celebratory dramas under the role of young audiences,taking into account the evolution of the production and dissemination of celebratory dramas over the years.In terms of the production of celebratory dramas:the themes,narratives,and characterization have changed significantly from the past;in terms of the dissemination of celebratory dramas:changes in policies,technologies,and audiences themselves have had a greater impact.Chapter 3 describes the design of the questionnaire and in-depth interview in general in conjunction with the theory of use and satisfaction,while Chapter 4 presents the data analysis of the results of use and satisfaction.Chapter 5 summarizes the conclusions based on the research and the salient features of the dissemination of the celebratory drama among young audiences,specifically,the young audiences of the celebratory drama in the new media era are eager to interact and share,some young audiences spontaneously spread the content of the drama twice,as well as identify with the IP effect of the drama,which makes the dissemination effect radiate to other fields such as cultural and creative products and red tourism.Finally,the analysis and research summarize the obstacles that still exist on the road to rejuvenation of the current celebratory dramas,and put forward targeted development suggestions.In order to show the new style of celebratory dramas in the new era,efforts should be made in all aspects,including content,communication and orientation,to break the original stereotypes of the audience.In terms of content,celebratory dramas should use narrative expressions that are closer to the discourse of young audiences,lower the threshold of viewing with easy-to-understand content,and at the same time make good use of new technologies to better understand the needs and habits of young audiences;in terms of communication,celebratory dramas should create a new matrix of Internet propaganda and communication through rich forms of communication to expand their influence comprehensively,and at the same time create "hot works" through innovation In terms of communication,celebratory dramas should create a new matrix of Internet publicity and communication through rich forms of communication to expand their influence,and at the same time create "hot works" through innovation and combine new technologies to attract the attention of more young audiences;in terms of creative orientation,we need to be highly alert to the negative effects of excessive entertainment and strengthen the edification and guidance of young audiences.By studying the dissemination of celebratory dramas among young audiences,it helps to realize the dissemination of mainstream values to young audiences through the form of celebratory dramas,so as to better realize the inheritance and development of the socialist revolution and construction cause.