Research On The Douyin Platform To Help Rural Revitalization In Fujia

Tiktok is a social platform for short videos created by Byte Dance.With its unique advantages,it has quickly spread all over the world and become an essential app for people’s daily entertainment.In 2022,the National Rural Revitalization Bureau announced typical cases of social assistance,and Tiktok was successfully selected as a case of enterprise and social organization assistance.By implementing activities such as"San Nong"creator incentives,new farmer training,short video creation of"San Nong",and live strea分钟g of rural agricultural products,we aim to bring rural customs,style,and agricultural products out of the countryside and assist the country’s rural revitalization strategy.Based on the background of rural revitalization,this paper mainly studies the Tiktok platform to help rural revitalization,taking Longyan,Fujian Province as the research object.First,analyze and study the development of Tiktok platform from the perspective of rural revitalization.Through the online ethnography survey of Tiktok platform promoting rural revitalization,analyze the Tiktok platform’s video creators of"agriculture,rural areas and farmers"and the ecological profile of the"agriculture,rural areas and farmers"industry,and deeply explore the channels of Tiktok platform helping rural revitalization.Secondly,through field research and in-depth interviews,we conducted a survey and interview on the current situation of Tiktok Platform’s contribution to rural revitalization in Longyan City,Fujian Province,analyzed the channels of Tiktok’s contribution to rural revitalization in Longyan City,and explored the development dilemma and causes of Tiktok Platform’s contribution to rural revitalization in Longyan City,Fujian Province.Finally,combined with the survey and analysis results and the traffic and technical advantages of the Tiktok platform,combined with the communication theory,the development strategy of Tiktok platform for rural revitalization in Fujian is proposed:build high-quality cultural IP in rural areas,and use the communication theory to help cultural communication;Increase creative support and encourage users to participate in rural cultural creation.Strengthen platform information sharing and cultivate agricultural technology talents through the platform;Innovate talent cultivation methods and train practical experience in e-commerce sales operations.Optimize and integrate platform resources to promote the disse分钟ation of rural characteristic agricultural product brands;Fully coordinate all parties involved in the product and build an efficient and stable agricultural specialty product industry chain.Promote the construction of sharing platforms and promote the learning of experience in rural organizational construction;Promote the integration of rural government affairs into the internet and ensure transparency in organizing policy activities.It provides practical and theoretical reference for the research on Tiktok platform helping rural revitalization,and effectively promotes the rural revitalization strategy.