| In the vast information age,continuous innovation of new media has expanded the breadth of college students’ cognition.In the face of various information impacts,active information acquisition is not enough to solve the information needs.As a passive way,information encounter often appears in learning and life,but its role is easy to be ignored.It not only plays an important role in encouraging innovation and inspiring inspiration,but also provides help to meet individual potential information needs and stimulate the creation of tacit knowledge.Therefore,as college students who are in close contact with new media,information encounter plays an irreplaceable positive role.This paper firstly systematically reviews the classical theories,models and research status in the field of information encounter behavior,The process,positioning,utilization and influencing factors are emphasized,further clarify the behavior characteristics,and summarize research enlightenment.Secondly,based on the literature research method and grounded theory research method,the interview results were coded.In the end,13 research hypotheses were formed,and the theoretical model of this research was preliminarily proposed with the PPM theory as the framework.Then,questionnaire survey was used to collect data.After passing the SPSS software test,AMOS structural equation model was used to verify and analyze the theoretical model.After modification,the theoretical model of this study was finally determined.Finally,this paper puts forward the corresponding strategies to improve the perception and representation of college students’ information encounters under the new media environment,In order to promote the big information encounter behavior and improve the effect of information encounter to provide some practical suggestions. |
